You unlocked a secret discount
Preview text: 2 hours. Then it's gone.
Using this email in an article? Credit: New Things Lab email via They Sent It, with a link to this page. Full-size image
- Subject
- You unlocked a secret discount
- Preview text
- 2 hours. Then it's gone.
- From
- info@
newthingslab.com - Brand
- New Things Lab
- ESP
- Klaviyo
- Sent
- Wed Oct 28, 2026, 11:44 PM ET
- Sent to
- getnewthings.com, newthingslab.com, zonetimer.com
- Size
- 48 KB
- Images
- 20
- Links
- 20, 5 of them buttons
- Subject length
- 30 characters
Against New Things Lab's usual
Sent in the 11 PM hour, which holds 2% of its emails; 19% arrive in the 12 PM hour. The subject is 30 characters; its average is 28.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- New Things Lab <[email protected]>
- Subject
- You unlocked a secret discount
- Date
- Thu, 29 Oct 2026 03:44:51 +0000 (UTC)
- Message-ID domain
- geopod-ismtpd-19
- Return-Path domain
- email.newthingslab.com
- DKIM signature
- d=newthingslab.com s=kl2
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- by recvd-…-bg5z5 with SMTP
- from (unnamed) by geopod-ismtpd-19 with HTTP
Other sending headers (names only): X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID
Sent just before and after
| Oct 30, 2026 12:07 PM | playful face. serious watch. | |
| Oct 29, 2026 12:09 PM | NEW: the smile, on your wrist | |
| Oct 29, 2026 12:45 AM | One hour left on your mystery discount | |
| Oct 28, 2026 11:44 PM | You unlocked a secret discount (this email) | |
| Oct 28, 2026 9:02 PM | "i'm sure i'll remember it later" | |
| Oct 24, 2026 12:33 PM | 5 ways writing beats typing | |
| Oct 23, 2026 12:32 PM | one hour of focus |
More from New Things Lab
All New Things Lab emailsNEW: same smile. nothing to hide.
Nov 3, 2026 8:38 AM
We're loved by thousands for a reason
Nov 1, 2026 10:18 PM
Nov 1, 2026 12:07 PM
Oct 30, 2026 11:17 PM
Oct 30, 2026 12:07 PM
Oct 29, 2026 12:09 PM
One hour left on your mystery discount
Oct 29, 2026 12:45 AM
"i'm sure i'll remember it later"
Oct 28, 2026 9:02 PM
Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Oct 28, 2026.
