The oldest cut in the drawer

Preview text: Still the one most men come back to

Obviously ApparelThursday, Jul 16, 2026 at 4:00 AM EasternKlaviyo
Obviously ApparelThe oldest cut in the drawer
Subject
The oldest cut in the drawer
Preview text
Still the one most men come back to
From
webshop@obviouslyapparel.com
Sent
Thu Jul 16, 2026, 4:00 AM ET
Size
54 KB
Images
10
Links
8, 6 of them buttons
Subject length
28 characters

Against Obviously Apparel's usual

Sent in its busiest hour, 4 AM, which holds 74% of its emails. The subject is 28 characters; its average is 29.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Obviously Apparel <[email protected]>
Subject
The oldest cut in the drawer
Date
Thu, 16 Jul 2026 08:00:03 +0000 (UTC)
Message-ID domain
geopod-ismtpd-35
Return-Path domain
send.obviouslyapparel.com
DKIM signature
d=obviouslyapparel.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from o1401.shared.klaviyomail.com [168.245.125.63] by our receiving server with ESMTPS
  2. by recvd-…-7fmhm with SMTP
  3. from (unnamed) by geopod-ismtpd-35 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Aug 27, 2026 4:01 AMWhen nobody should see it
Aug 20, 2026 4:01 AMBefore September starts
Aug 13, 2026 4:00 AMThere's a fix for this
Jul 30, 2026 4:00 AMThe pair you forgot about
Jul 23, 2026 4:01 AMThe underwear question no one asks
Jul 16, 2026 4:00 AMThe oldest cut in the drawer (this email)
Jul 9, 2026 4:00 AM🔥 Not the pair he expected

More from Obviously Apparel

All Obviously Apparel emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.