OW Collection emails
OW Collection sends about 3 emails a week through Klaviyo, most often on Tuesday around 5 PM Eastern.
- ESP
- Klaviyo
- Emails a week
- about 3
- Busiest send time
- Tuesdays at 5pm ET
- Last sent
- Today · Oct 29
- Tracked since
- Mar 2026
- Emails collected
- 43
Recent emails
Oct 22, 2026 8:01 AM
Good Taste Gets Around
Oct 21, 2026 10:35 PM
Almost gone
Oct 20, 2026 11:34 PM
Worth a second look
Oct 20, 2026 8:43 PM
See what’s next at OW
Oct 18, 2026 8:42 PM
A note from Sonja
Oct 16, 2026 8:41 PM
The trends defining 2026
Recent subject lines
All subject linesSubject lines average 21 characters. Each one opens the email it came from.
| Picture | Sent (Eastern) | Subject | Preview text |
|---|---|---|---|
| Oct 29, 2026 11:35 AM | Worth a second look | The piece you chose is still here. | |
| Oct 29, 2026 9:00 AM | New In: The Fringe Edit | Discover fringe details that move with you. | |
| Oct 22, 2026 8:01 AM | Good Taste Gets Around | The most wanted, all in one edit. | |
| Oct 21, 2026 10:35 PM | Almost gone | Still yours — if you move now. | |
| Oct 20, 2026 11:34 PM | Worth a second look | The piece you chose is still here. | |
| Oct 20, 2026 8:43 PM | See what’s next at OW | Statement outerwear, dresses, and more. | |
| Oct 18, 2026 8:42 PM | A note from Sonja | Why OW was created for women who know. | |
| Oct 16, 2026 8:41 PM | The trends defining 2026 | The silhouettes shaping the year ahead. |
Archive
View full archiveOctober 2026 15 emails
View allOct 15, 2026 5:01 PM
Don't Forget Your Welcome Gift
Oct 14, 2026 8:40 PM
Oct 13, 2026 8:37 PM
Meet Your New Favourite Jacket
Oct 13, 2026 5:01 PM
The Jacket Everyone’s Talking About
Oct 8, 2026 5:00 PM
Oct 6, 2026 5:01 PM
When OW Collection sends
35% of its emails arrive in the 5 PM hour, with a second, smaller wave around 3 AM. Tuesdays are the busiest day.
| 12a | 1a | 2a | 3a | 4a | 5a | 6a | 7a | 8a | 9a | 10a | 11a | 12p | 1p | 2p | 3p | 4p | 5p | 6p | 7p | 8p | 9p | 10p | 11p | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mon | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Tue | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 7 | 0 | 2 | 2 | 0 | 0 | 1 |
| Wed | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 1 | 0 | 1 | 0 |
| Thu | 0 | 0 | 0 | 2 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 8 | 0 | 0 | 0 | 0 | 0 | 0 |
| Fri | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| Sat | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Sun | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| Mon | Tue | Wed | Thu | Fri | Sat | Sun | |
|---|---|---|---|---|---|---|---|
| 12a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 1a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2a | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 3a | 0 | 1 | 0 | 2 | 0 | 2 | 1 |
| 4a | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 5a | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 6a | 1 | 1 | 0 | 0 | 0 | 0 | 1 |
| 7a | 0 | 0 | 0 | 0 | 0 | 1 | 0 |
| 8a | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 9a | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 10a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 11a | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 12p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 1p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2p | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 3p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 4p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 5p | 0 | 7 | 0 | 8 | 0 | 0 | 0 |
| 6p | 0 | 0 | 2 | 0 | 0 | 0 | 0 |
| 7p | 0 | 2 | 0 | 0 | 0 | 0 | 0 |
| 8p | 0 | 2 | 1 | 0 | 1 | 0 | 1 |
| 9p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 10p | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 11p | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
FewerMore(busiest cell: 8 emails)
Based on 43 emails received from Mar 16 to Oct 29, 2026. Times in US Eastern. How we collect · When all brands send
How often OW Collection sends
The one complete month so far had 13 emails. May, June and July were not collected, so they are drawn as gaps and left out.
- Busiest month
- Sep 2026, 13
- Quietest month
- Sep 2026, 13
- Busiest day
- Tuesday, 14
- Quietest day
- Monday, 1
About OW Collection
- ESP
- Klaviyo
- Tracked since
- Mar 2026
- Emails collected
- 43
- Emails a week
- about 3
- Last sent
- Oct 29, 2026
- Sends from
- hello@
owcollection.com - Subject length
- 21 characters avg
Counts include automated emails such as a welcome series.
Similar sending frequency
| Latest email | Brand | ESP | Website popularity | Emails a week | Busiest day | Last sent | |
|---|---|---|---|---|---|---|---|
 & Breatheandbreathefirstaid.co.nz | Klaviyo | about 3 | Monday | Oct 17, 2026 | Klaviyo · about 3 a week · busiest Monday · last sent Oct 17, 2026 | ||
 2O32o3.com | Klaviyo | about 3 | Wednesday | Oct 26, 2026 | Klaviyo · about 3 a week · busiest Wednesday · last sent Oct 26, 2026 | ||
| 247 Curtains247curtains.co.uk · Top 500,000 sites | Klaviyo | Top 500,000 sites | about 3 | Monday | Oct 28, 2026 | Klaviyo · about 3 a week · busiest Monday · last sent Oct 28, 2026 |
