OW Collection subject lines
45 subject lines averaging 21 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Nov 1, 2026 8:01 AM | For Every Invitation | 20 | Going-out tops for all your holiday plans. | Nov 1, 2026 8:01 AM · 20 characters. Going-out tops for all your holiday plans. | |
| Oct 30, 2026 10:37 AM | Almost gone | 11 | Still yours — if you move now. | Oct 30, 2026 10:37 AM · 11 characters. Still yours — if you move now. | |
| Oct 29, 2026 11:35 AM | Worth a second look | 19 | The piece you chose is still here. | Oct 29, 2026 11:35 AM · 19 characters. The piece you chose is still here. | |
| Oct 29, 2026 9:00 AM | New In: The Fringe Edit | 23 | Discover fringe details that move with you. | Oct 29, 2026 9:00 AM · 23 characters. Discover fringe details that move with you. | |
| Oct 22, 2026 8:01 AM | Good Taste Gets Around | 22 | The most wanted, all in one edit. | Oct 22, 2026 8:01 AM · 22 characters. The most wanted, all in one edit. | |
| Oct 21, 2026 10:35 PM | Almost gone | 11 | Still yours — if you move now. | Oct 21, 2026 10:35 PM · 11 characters. Still yours — if you move now. | |
| Oct 20, 2026 11:34 PM | Worth a second look | 19 | The piece you chose is still here. | Oct 20, 2026 11:34 PM · 19 characters. The piece you chose is still here. | |
| Oct 20, 2026 8:43 PM | See what’s next at OW | 23 | Statement outerwear, dresses, and more. | Oct 20, 2026 8:43 PM · 23 characters. Statement outerwear, dresses, and more. | |
| Oct 18, 2026 8:42 PM | A note from Sonja | 17 | Why OW was created for women who know. | Oct 18, 2026 8:42 PM · 17 characters. Why OW was created for women who know. | |
| Oct 16, 2026 8:41 PM | The trends defining 2026 | 24 | The silhouettes shaping the year ahead. | Oct 16, 2026 8:41 PM · 24 characters. The silhouettes shaping the year ahead. | |
| Oct 15, 2026 5:01 PM | The Dresses Worth Waiting For | 29 | Your favourite dresses are back. Find the one you’ve been waiting for. | Oct 15, 2026 5:01 PM · 29 characters. Your favourite dresses are back. Find the one you’ve been waiting for. | |
| Oct 14, 2026 8:40 PM | Don't Forget Your Welcome Gift | 30 | 15% off, code OWGIRL. Still yours — for now. | Oct 14, 2026 8:40 PM · 30 characters. 15% off, code OWGIRL. Still yours — for now. | |
| Oct 13, 2026 8:37 PM | Welcome to OW | 13 | 15% off for the woman who knows. | Oct 13, 2026 8:37 PM · 13 characters. 15% off for the woman who knows. | |
| Oct 13, 2026 5:01 PM | Meet Your New Favourite Jacket | 30 | One jacket. So many plans. | Oct 13, 2026 5:01 PM · 30 characters. One jacket. So many plans. | |
| Oct 8, 2026 5:00 PM | The Jacket Everyone’s Talking About | 37 | MAEVE is having a moment. Word gets around. | Oct 8, 2026 5:00 PM · 37 characters. MAEVE is having a moment. Word gets around. | |
| Oct 6, 2026 5:01 PM | The New Faux Fur | 16 | Fall’s defining texture, reworked in new proportions and finishes. | Oct 6, 2026 5:01 PM · 16 characters. Fall’s defining texture, reworked in new proportions and finishes. | |
| Oct 1, 2026 5:00 PM | Your Sign to Shop the Collab | 28 | OW x REVOLVE is going fast. Limited stock remains. | Oct 1, 2026 5:00 PM · 28 characters. OW x REVOLVE is going fast. Limited stock remains. | |
| Sep 29, 2026 5:01 PM | Just In: OW x REVOLVE | 21 | Faux fur details. Three new silhouettes. Meet the collab. | Sep 29, 2026 5:01 PM · 21 characters. Faux fur details. Three new silhouettes. Meet the collab. | |
| Sep 27, 2026 2:30 PM | Outerwear Season is OW Season | 29 | Cropped jackets, long coats and statement textures. | Sep 27, 2026 2:30 PM · 29 characters. Cropped jackets, long coats and statement textures. | |
| Sep 24, 2026 5:02 PM | Missed Out? Shop The Restock | 28 | Another chance to shop the styles you missed. | Sep 24, 2026 5:02 PM · 28 characters. Another chance to shop the styles you missed. | |
| Sep 17, 2026 5:03 PM | Going Out, Sorted | 17 | Lace, slips and the pieces made for nights out. | Sep 17, 2026 5:03 PM · 17 characters. Lace, slips and the pieces made for nights out. | |
| Sep 15, 2026 5:04 PM | Fall’s Newest Layers | 21 | Meet the new outerwear defining the season ahead. | Sep 15, 2026 5:04 PM · 21 characters. Meet the new outerwear defining the season ahead. | |
| Sep 10, 2026 5:00 PM | On Rotation Right Now | 21 | The styles making getting dressed feel easy. | Sep 10, 2026 5:00 PM · 21 characters. The styles making getting dressed feel easy. | |
| Sep 10, 2026 4:49 AM | Almost gone | 11 | Still yours — if you move now. | Sep 10, 2026 4:49 AM · 11 characters. Still yours — if you move now. | |
| Sep 9, 2026 5:48 AM | Worth a second look | 19 | The piece you chose is still here. | Sep 9, 2026 5:48 AM · 19 characters. The piece you chose is still here. | |
| Sep 8, 2026 5:01 PM | Did You Catch This on Earle Meets World? | 40 | Alix & Ashtin Earle were spotted in OW on Netflix. | Sep 8, 2026 5:01 PM · 40 characters. Alix & Ashtin Earle were spotted in OW on Netflix. | |
| Sep 3, 2026 5:02 PM | Your Fall Edit Just Got Better | 30 | New styles just landed for fall — wear-now pieces with a sharper edge. | Sep 3, 2026 5:02 PM · 30 characters. New styles just landed for fall — wear-now pieces with a sharper edge. | |
| Sep 2, 2026 6:39 PM | Almost gone | 11 | Still yours — if you move now. | Sep 2, 2026 6:39 PM · 11 characters. Still yours — if you move now. | |
| Sep 1, 2026 7:39 PM | Worth a second look | 19 | The piece you chose is still here. | Sep 1, 2026 7:39 PM · 19 characters. The piece you chose is still here. | |
| Sep 1, 2026 5:00 PM | Cool Girls Go Out in Lace | 25 | The lace styles made for late dinners, last-minute plans and everything after. | Sep 1, 2026 5:00 PM · 25 characters. The lace styles made for late dinners, last-minute plans and everything after. | |
| Aug 27, 2026 5:04 PM | More Styles Just Added to Sale | 30 | New markdowns, limited sizes and seasonal favorites while they last. | Aug 27, 2026 5:04 PM · 30 characters. New markdowns, limited sizes and seasonal favorites while they last. | |
| Aug 25, 2026 5:04 PM | The Fall Tops to Know | 21 | Sheer layers, asymmetric cuts and the silhouettes shaping the season. | Aug 25, 2026 5:04 PM · 21 characters. Sheer layers, asymmetric cuts and the silhouettes shaping the season. | |
| Aug 23, 2026 6:09 AM | Almost gone | 11 | Still yours — if you move now. | Aug 23, 2026 6:09 AM · 11 characters. Still yours — if you move now. | |
| Aug 22, 2026 7:09 AM | Worth a second look | 19 | The piece you chose is still here. | Aug 22, 2026 7:09 AM · 19 characters. The piece you chose is still here. | |
| Aug 22, 2026 3:32 AM | See what’s next at OW | 23 | Statement outerwear, dresses, and more. | Aug 22, 2026 3:32 AM · 23 characters. Statement outerwear, dresses, and more. | |
| Aug 20, 2026 3:32 AM | A note from Sonja | 17 | Why OW was created for women who know. | Aug 20, 2026 3:32 AM · 17 characters. Why OW was created for women who know. | |
| Aug 18, 2026 3:30 AM | The trends defining 2026 | 24 | The silhouettes shaping the year ahead. | Aug 18, 2026 3:30 AM · 24 characters. The silhouettes shaping the year ahead. | |
| Aug 16, 2026 3:29 AM | Don't Forget Your Welcome Gift | 30 | 15% off, code OWGIRL. Still yours — for now. | Aug 16, 2026 3:29 AM · 30 characters. 15% off, code OWGIRL. Still yours — for now. | |
| Aug 15, 2026 3:28 AM | Welcome to OW | 13 | 15% off for the woman who knows. | Aug 15, 2026 3:28 AM · 13 characters. 15% off for the woman who knows. | |
| Apr 3, 2026 2:34 AM | Almost gone | 11 | Still yours — if you move now. | Apr 3, 2026 2:34 AM · 11 characters. Still yours — if you move now. | |
| Apr 2, 2026 3:33 AM | Worth a second look | 19 | The piece you chose is still here. | Apr 2, 2026 3:33 AM · 19 characters. The piece you chose is still here. | |
| Mar 25, 2026 6:18 PM | Almost gone | 11 | Still yours — if you move now. | Mar 25, 2026 6:18 PM · 11 characters. Still yours — if you move now. | |
| Mar 24, 2026 7:18 PM | Worth a second look | 19 | The piece you chose is still here. | Mar 24, 2026 7:18 PM · 19 characters. The piece you chose is still here. | |
| Mar 17, 2026 6:00 AM | Almost gone | 11 | Still yours — if you move now. | Mar 17, 2026 6:00 AM · 11 characters. Still yours — if you move now. | |
| Mar 16, 2026 6:59 AM | Worth a second look | 19 | The piece you chose is still here. | Mar 16, 2026 6:59 AM · 19 characters. The piece you chose is still here. |
Based on 45 emails received from Mar 16 to Nov 1, 2026. Times in US Eastern. How we collect