Shades by Niko subject lines
29 subject lines averaging 30 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Oct 27, 2026 2:24 PM | These aren’t just any old sweets | 32 | They’re the BEST SWEETS IN THE WORLD. | Oct 27, 2026 2:24 PM · 32 characters. They’re the BEST SWEETS IN THE WORLD. | |
| Oct 26, 2026 3:23 PM | You’ve clearly got good taste | 29 | Try the coolest sweets in the world. | Oct 26, 2026 3:23 PM · 29 characters. Try the coolest sweets in the world. | |
| Oct 26, 2026 1:02 PM | Final week to enter the Beta Five comp ⏰ | 40 | Closes 2nd Nov, so get your Sainsbury's pack sharp. | Oct 26, 2026 1:02 PM · 40 characters. Closes 2nd Nov, so get your Sainsbury's pack sharp. | |
| Oct 20, 2026 3:08 PM | We’re taking over! | 18 | Why thousands of you love Shades 😎 | Oct 20, 2026 3:08 PM · 18 characters. Why thousands of you love Shades 😎 | |
| Oct 18, 2026 3:08 PM | Pick a card, any card 🃏 | 23 | …to reveal your fave flavour! | Oct 18, 2026 3:08 PM · 23 characters. …to reveal your fave flavour! | |
| Oct 16, 2026 3:06 PM | Niko’s personal fave flavour! | 29 | “I don’t have a favourite…but if I did…” | Oct 16, 2026 3:06 PM · 29 characters. “I don’t have a favourite…but if I did…” | |
| Oct 15, 2026 3:03 PM | You in the WhatsApp yet? | 24 | Hey there, It’s Niko! After retiring from the political world, I’ve decided to focus on… | Oct 15, 2026 3:03 PM · 24 characters. Hey there, It’s Niko! After retiring from the political world, I’ve decided to focus on… | |
| Oct 15, 2026 1:06 PM | Last chance to enter the Beta Five draw ⏳ | 41 | 100 bundles and one epic BTS trip up for grabs. | Oct 15, 2026 1:06 PM · 41 characters. 100 bundles and one epic BTS trip up for grabs. | |
| Oct 14, 2026 3:00 PM | Welcome to the world of Shades | 30 | You’re gonna love it here 😎 | Oct 14, 2026 3:00 PM · 30 characters. You’re gonna love it here 😎 | |
| Aug 10, 2026 11:03 AM | Something new. Coming soon? 👀 | 29 | We're not confirming anything. Yet. | Aug 10, 2026 11:03 AM · 29 characters. We're not confirming anything. Yet. | |
| Aug 7, 2026 11:02 AM | my first born 🍓 | 15 | Straight Up Strawberry, obviously. | Aug 7, 2026 11:02 AM · 15 characters. Straight Up Strawberry, obviously. | |
| Aug 4, 2026 5:15 PM | These aren’t just any old sweets | 32 | They’re the BEST SWEETS IN THE WORLD. | Aug 4, 2026 5:15 PM · 32 characters. They’re the BEST SWEETS IN THE WORLD. | |
| Aug 4, 2026 12:30 PM | Which Beta Five flavour is speaking to you? | 43 | 5 Beta Squad legends, 5 flavours. Time to pick. | Aug 4, 2026 12:30 PM · 43 characters. 5 Beta Squad legends, 5 flavours. Time to pick. | |
| Aug 3, 2026 6:14 PM | You’ve clearly got good taste | 29 | Try the coolest sweets in the world. | Aug 3, 2026 6:14 PM · 29 characters. Try the coolest sweets in the world. | |
| Jul 30, 2026 7:00 AM | The final whistle's coming ⏰⚽ | 29 | Last chance to win £1,000 with Shades. | Jul 30, 2026 7:00 AM · 29 characters. Last chance to win £1,000 with Shades. | |
| Jul 28, 2026 12:00 PM | What flavour are you? 🍓 | 23 | Take our (extremely scientific) quiz to find out. | Jul 28, 2026 12:00 PM · 23 characters. Take our (extremely scientific) quiz to find out. | |
| Jul 24, 2026 10:22 AM | These aren’t just any old sweets | 32 | They’re the BEST SWEETS IN THE WORLD. | Jul 24, 2026 10:22 AM · 32 characters. They’re the BEST SWEETS IN THE WORLD. | |
| Jul 24, 2026 4:00 AM | What’s better than sweets? | 26 | Sweets with free merch. | Jul 24, 2026 4:00 AM · 26 characters. Sweets with free merch. | |
| Jul 23, 2026 11:21 AM | You’ve clearly got good taste | 29 | Try the coolest sweets in the world. | Jul 23, 2026 11:21 AM · 29 characters. Try the coolest sweets in the world. | |
| Jul 22, 2026 11:30 AM | Passport ✅ Phone ✅ Shades ✅ | 27 | Just don’t eat them all in the airport. | Jul 22, 2026 11:30 AM · 27 characters. Just don’t eat them all in the airport. | |
| Jul 19, 2026 5:00 AM | The footie’s almost over 💔 | 26 | But you can still win a grand 🤑 | Jul 19, 2026 5:00 AM · 26 characters. But you can still win a grand 🤑 | |
| Jul 16, 2026 11:01 AM | WE’RE GIVING AWAY FREE BUCKET HATS | 35 | My friends, Free bucket hats. 100 of them. HOW TO GET IT: 1. Add a bucket hat to your cart… | Jul 16, 2026 11:01 AM · 35 characters. My friends, Free bucket hats. 100 of them. HOW TO GET IT: 1. Add a bucket hat to your cart… | |
| Jul 14, 2026 11:02 AM | You don’t have to believe me. | 29 | …but 1000s of sweet lovers can back me up. | Jul 14, 2026 11:02 AM · 29 characters. …but 1000s of sweet lovers can back me up. | |
| Jul 11, 2026 5:00 AM | We're not saying Shades are a summer essential... | 49 | But we're not not saying it. | Jul 11, 2026 5:00 AM · 49 characters. But we're not not saying it. | |
| Jul 7, 2026 12:22 PM | One handful. Too many options. | 30 | Build your sweet lineup, no rules attached. | Jul 7, 2026 12:22 PM · 30 characters. Build your sweet lineup, no rules attached. | |
| Jul 5, 2026 6:53 AM | These aren’t just any old sweets | 32 | They’re the BEST SWEETS IN THE WORLD. | Jul 5, 2026 6:53 AM · 32 characters. They’re the BEST SWEETS IN THE WORLD. | |
| Jul 4, 2026 7:52 AM | You’ve clearly got good taste | 29 | Try the coolest sweets in the world. | Jul 4, 2026 7:52 AM · 29 characters. Try the coolest sweets in the world. | |
| Jul 2, 2026 11:01 AM | Still time to score £1,000 ⚽ | 28 | Find a football sweet to win. Easy. | Jul 2, 2026 11:01 AM · 28 characters. Find a football sweet to win. Easy. | |
| Jun 29, 2026 11:00 AM | Don’t eat a winning sweet by mistake! | 38 | How you could win a grand 🤑 | Jun 29, 2026 11:00 AM · 38 characters. How you could win a grand 🤑 |
Based on 29 emails received from Jun 29 to Oct 27, 2026. Times in US Eastern. How we collect