Small Wonder subject lines
61 subject lines averaging 34 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Nov 1, 2026 8:34 PM | What’s inside Magic Perfecting Serum? | 37 | Collagen, niacinamide and vitamin C, activated by you. | Nov 1, 2026 8:34 PM · 37 characters. Collagen, niacinamide and vitamin C, activated by you. | |
| Oct 27, 2026 11:06 PM | 👋 don't miss out on your best hair | 34 | healthier hair in just 10 days | Oct 27, 2026 11:06 PM · 34 characters. healthier hair in just 10 days | |
| Oct 25, 2026 8:30 PM | 3.6x smoother. 2.5x shinier. | 28 | What powder does for hair after one wash. | Oct 25, 2026 8:30 PM · 28 characters. What powder does for hair after one wash. | |
| Oct 23, 2026 8:01 PM | What causes hair static? | 24 | Colder air outside, drier heat inside. Your hair feels both. | Oct 23, 2026 8:01 PM · 24 characters. Colder air outside, drier heat inside. Your hair feels both. | |
| Oct 17, 2026 6:16 AM | ✨ The reviews are in | 20 | Everyone is raving about the future of haircare | Oct 17, 2026 6:16 AM · 20 characters. Everyone is raving about the future of haircare | |
| Oct 16, 2026 6:31 PM | What happens when you actually use it? | 38 | “First time my mom complimented my hair in years!” | Oct 16, 2026 6:31 PM · 38 characters. “First time my mom complimented my hair in years!” | |
| Oct 16, 2026 3:12 PM | Undiluted. Uncompromising. Haircare. | 36 | Just the best, nothing else | Oct 16, 2026 3:12 PM · 36 characters. Just the best, nothing else | |
| Oct 14, 2026 3:11 PM | You're In! Welcome to Small Wonder | 34 | The future of haircare is here | Oct 14, 2026 3:11 PM · 34 characters. The future of haircare is here | |
| Oct 11, 2026 8:30 PM | What if your shampoo waited for you? | 36 | It stays powder until you add a splash. Then it transforms right in your hand. | Oct 11, 2026 8:30 PM · 36 characters. It stays powder until you add a splash. Then it transforms right in your hand. | |
| Oct 10, 2026 11:59 PM | 👋 don't miss out on your best hair | 34 | healthier hair in just 10 days | Oct 10, 2026 11:59 PM · 34 characters. healthier hair in just 10 days | |
| Oct 10, 2026 8:00 PM | The only hair serum that starts as powder | 41 | A few drops of water, and it's ready to shield against heat, UV and pollution. | Oct 10, 2026 8:00 PM · 41 characters. A few drops of water, and it's ready to shield against heat, UV and pollution. | |
| Oct 2, 2026 8:00 PM | Everyone accepted it. We didn't. | 32 | The question that started Small Wonder. | Oct 2, 2026 8:00 PM · 32 characters. The question that started Small Wonder. | |
| Sep 27, 2026 8:30 PM | Powder isn't a gimmick. It's the technology. | 44 | It's not a different look. It's a different way to formulate. | Sep 27, 2026 8:30 PM · 44 characters. It's not a different look. It's a different way to formulate. | |
| Sep 25, 2026 11:24 PM | 👋 don't miss out on your best hair | 34 | healthier hair in just 10 days | Sep 25, 2026 11:24 PM · 34 characters. healthier hair in just 10 days | |
| Sep 25, 2026 8:00 PM | We patented our bottle. Here's why. | 35 | Keeping powder and water apart until the exact right moment took more engineering than… | Sep 25, 2026 8:00 PM · 35 characters. Keeping powder and water apart until the exact right moment took more engineering than… | |
| Sep 19, 2026 12:00 PM | What's waiting inside | 21 | Niacinamide, collagen, vitamin C, and vitamin E, sealed at full strength until the moment… | Sep 19, 2026 12:00 PM · 21 characters. Niacinamide, collagen, vitamin C, and vitamin E, sealed at full strength until the moment… | |
| Sep 15, 2026 8:30 PM | So, why powder? | 15 | Powder wasn't the idea. Better haircare was. | Sep 15, 2026 8:30 PM · 15 characters. Powder wasn't the idea. Better haircare was. | |
| Sep 13, 2026 8:30 PM | Refill, don't rebuy | 19 | One Wonder Bottle, refilled again and again. | Sep 13, 2026 8:30 PM · 19 characters. One Wonder Bottle, refilled again and again. | |
| Sep 7, 2026 1:00 PM | The unofficial end of damage season | 35 | And the reset your hair earned this summer. | Sep 7, 2026 1:00 PM · 35 characters. And the reset your hair earned this summer. | |
| Sep 6, 2026 12:00 PM | Detangling is a science, not a struggle | 39 | Five steps for a painless brush-through. | Sep 6, 2026 12:00 PM · 39 characters. Five steps for a painless brush-through. | |
| Sep 4, 2026 8:00 PM | Why is your shampoo mostly water? | 33 | It's one of those things you don't really think about. Until you do. | Sep 4, 2026 8:00 PM · 33 characters. It's one of those things you don't really think about. Until you do. | |
| Aug 30, 2026 12:00 PM | Your hair didn't make it through summer unscathed. | 50 | Sun and chlorine did more than you think. Repair, tensile strength, and a smarter fall… | Aug 30, 2026 12:00 PM · 50 characters. Sun and chlorine did more than you think. Repair, tensile strength, and a smarter fall… | |
| Aug 26, 2026 10:14 PM | 👋 don't miss out on your best hair | 34 | healthier hair in just 10 days | Aug 26, 2026 10:14 PM · 34 characters. healthier hair in just 10 days | |
| Aug 26, 2026 4:01 PM | Why marula oil, specifically | 28 | Not every oil earns a place in a waterless formula. Here's why this one did. | Aug 26, 2026 4:01 PM · 28 characters. Not every oil earns a place in a waterless formula. Here's why this one did. | |
| Aug 23, 2026 11:50 PM | 👋 don't miss out on your best hair | 34 | healthier hair in just 10 days | Aug 23, 2026 11:50 PM · 34 characters. healthier hair in just 10 days | |
| Aug 23, 2026 8:30 PM | What if your shampoo had zero water in it? | 42 | That's the Small Wonder difference. | Aug 23, 2026 8:30 PM · 42 characters. That's the Small Wonder difference. | |
| Aug 15, 2026 12:03 PM | One pump lathers more than you'd think | 38 | Concentrated means it's working smarter. | Aug 15, 2026 12:03 PM · 38 characters. Concentrated means it's working smarter. | |
| Aug 12, 2026 4:01 PM | The product that does it all | 28 | Heat protection up to 400°F. Up to 63% less color fade. One formula, sealed until you… | Aug 12, 2026 4:01 PM · 28 characters. Heat protection up to 400°F. Up to 63% less color fade. One formula, sealed until you… | |
| Aug 9, 2026 10:00 AM | Every ingredient earns its place | 32 | No fillers. No stabilizers. Just what works. | Aug 9, 2026 10:00 AM · 32 characters. No fillers. No stabilizers. Just what works. | |
| Aug 7, 2026 8:00 PM | The bottle doing more than you'd think | 38 | A patented bottle, built to keep every ingredient sealed until the moment it matters. | Aug 7, 2026 8:00 PM · 38 characters. A patented bottle, built to keep every ingredient sealed until the moment it matters. | |
| Aug 4, 2026 1:17 PM | ✨ The reviews are in | 20 | Everyone is raving about the future of haircare | Aug 4, 2026 1:17 PM · 20 characters. Everyone is raving about the future of haircare | |
| Aug 3, 2026 8:22 PM | Undiluted. Uncompromising. Haircare. | 36 | Just the best, nothing else | Aug 3, 2026 8:22 PM · 36 characters. Just the best, nothing else | |
| Aug 1, 2026 8:24 PM | You're In! Welcome to Small Wonder | 34 | The future of haircare is here | Aug 1, 2026 8:24 PM · 34 characters. The future of haircare is here | |
| Aug 1, 2026 12:30 PM | Glass hair, activated. | 22 | The only hair serum that starts as powder. | Aug 1, 2026 12:30 PM · 22 characters. The only hair serum that starts as powder. | |
| Jul 30, 2026 8:30 PM | What your colorist wishes you knew | 34 | A quick lesson in color fade, before your next touch-up. | Jul 30, 2026 8:30 PM · 34 characters. A quick lesson in color fade, before your next touch-up. | |
| Jul 26, 2026 8:30 PM | The summer travel edit | 22 | Minis at full potency, and a new serum for humidity season. | Jul 26, 2026 8:30 PM · 22 characters. Minis at full potency, and a new serum for humidity season. | |
| Jul 23, 2026 8:30 PM | What's actually in your shampoo bottle? | 39 | Fillers, stabilizers, water. Here's what we replaced them with. | Jul 23, 2026 8:30 PM · 39 characters. Fillers, stabilizers, water. Here's what we replaced them with. | |
| Jul 19, 2026 8:30 PM | The real reason hair frizzes in summer | 38 | It's not the weather. It's your cuticle. | Jul 19, 2026 8:30 PM · 38 characters. It's not the weather. It's your cuticle. | |
| Jul 18, 2026 1:01 PM | Most conditioners are up to 80% water | 37 | Marula, argan, and jojoba, activated fresh every wash. | Jul 18, 2026 1:01 PM · 37 characters. Marula, argan, and jojoba, activated fresh every wash. | |
| Jul 15, 2026 6:21 PM | 👋 don't miss out on your best hair | 34 | healthier hair in just 10 days | Jul 15, 2026 6:21 PM · 34 characters. healthier hair in just 10 days | |
| Jul 12, 2026 8:30 PM | The trick to traveling light | 28 | No compromise. No extra weight. No exceptions. | Jul 12, 2026 8:30 PM · 28 characters. No compromise. No extra weight. No exceptions. | |
| Jul 6, 2026 2:47 PM | 👋 don't miss out on your best hair | 34 | healthier hair in just 10 days | Jul 6, 2026 2:47 PM · 34 characters. healthier hair in just 10 days | |
| Jul 4, 2026 10:30 AM | Hair that can last the long weekend. | 36 | Peak-potency powder doesn't take weekends off. | Jul 4, 2026 10:30 AM · 36 characters. Peak-potency powder doesn't take weekends off. | |
| Jun 30, 2026 8:30 PM | There's a reason it starts as a powder. | 39 | Liquid lets ingredients degrade. Powder keeps them sealed till you say so. | Jun 30, 2026 8:30 PM · 39 characters. Liquid lets ingredients degrade. Powder keeps them sealed till you say so. | |
| Jun 27, 2026 8:01 PM | The summer hair survival guide. | 31 | UV protection, humidity-proof frizz fixes, and spill-proof travel haircare. Your summer… | Jun 27, 2026 8:01 PM · 31 characters. UV protection, humidity-proof frizz fixes, and spill-proof travel haircare. Your summer… | |
| Jun 19, 2026 8:00 PM | Your hair is getting sun damage right now. | 42 | UV defense, heat protection, and pollution shield. Activated the moment you need it. | Jun 19, 2026 8:00 PM · 42 characters. UV defense, heat protection, and pollution shield. Activated the moment you need it. | |
| Jun 13, 2026 9:00 PM | Your healthiest hair, finally. | 30 | The complete ritual is here. Activate yours. | Jun 13, 2026 9:00 PM · 30 characters. The complete ritual is here. Activate yours. | |
| Jun 7, 2026 7:02 PM | Every other shampoo peaks in the bottle. Ours peaks on your hair. | 66 | Freshly activated. Perfectly finished. | Jun 7, 2026 7:02 PM · 66 characters. Freshly activated. Perfectly finished. | |
| Jun 5, 2026 7:00 PM | We won. (Again.) | 16 | Marie Claire UK Awards 2026. Our third consecutive year of recognition. | Jun 5, 2026 7:00 PM · 16 characters. Marie Claire UK Awards 2026. Our third consecutive year of recognition. | |
| May 31, 2026 7:37 AM | 👋 don't miss out on your best hair | 34 | healthier hair in just 10 days | May 31, 2026 7:37 AM · 34 characters. healthier hair in just 10 days |
Based on 61 emails received from May 3 to Nov 1, 2026. Times in US Eastern. How we collect