The August Playbook has arrived 🎒🌟🧁

Preview text: A giveaway, our golden birthday, and back-to-school inspiration

Sunday, Aug 2, 2026 at 1:20 PM EasternKlaviyo

SmolThe August Playbook has arrived 🎒🌟🧁

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Subject: The August Playbook has arrived 🎒🌟🧁
Preview text: A giveaway, our golden birthday, and back-to-school inspiration
From: hello@playsmol.com
Brand: Smol
ESP: Klaviyo
Sent: Sun Aug 2, 2026, 1:20 PM ET
Size: 35 KB
Images: 9
Links: 6, 1 of them buttons
Subject length: 36 characters

Against Smol's usual

Sent in the 1 PM hour, which holds 13% of its emails; 42% arrive in the 12 PM hour. The subject is 36 characters; its average is 30.

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