We didn't write this

Preview text: A real review from a Smol parent

SmolThursday, Jun 4, 2026 at 3:11 PM EasternKlaviyo
SmolWe didn't write this
Subject
We didn't write this
Preview text
A real review from a Smol parent
From
hello@playsmol.com
Brand
Smol
Sent
Thu Jun 4, 2026, 3:11 PM ET
Size
41 KB
Images
12
Links
9, 1 of them buttons
Subject length
20 characters

Against Smol's usual

Sent in the 3 PM hour, which holds 11% of its emails; 41% arrive in the 12 PM hour. The subject is 20 characters; its average is 30.

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Sent just before and after

Jun 21, 2026 2:00 PMToo warm for anything but water ☀️💦
Jun 17, 2026 11:58 AMWe don't do this often... 🤫
Jun 14, 2026 12:05 PMNow boarding: summer
Jun 9, 2026 12:02 PMSkip the water park
Jun 4, 2026 3:11 PMWe didn't write this (this email)
May 31, 2026 12:01 PMNEW Curiosity Table just dropped 🧪
May 24, 2026 1:34 PMPlay for every summer day

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