The Play Way subject lines
32 subject lines averaging 39 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Oct 28, 2026 10:03 PM | 🟢 One last thing from me | 25 | You've got everything you need to decide. | Oct 28, 2026 10:03 PM · 25 characters. You've got everything you need to decide. | |
| Oct 23, 2026 10:02 PM | 🟢 Who's behind the Hub, and what's actually in it | 49 | Not just me. A whole team. | Oct 23, 2026 10:02 PM · 49 characters. Not just me. A whole team. | |
| Oct 21, 2026 10:01 PM | 🟢 "What if I'm overreacting?" | 29 | The doubts that come up before parents join. And what I actually think about them. | Oct 21, 2026 10:01 PM · 29 characters. The doubts that come up before parents join. And what I actually think about them. | |
| Oct 21, 2026 4:30 AM | 🟢 The things I just won't do | 28 | What you won't get in a one-to-one session with me. | Oct 21, 2026 4:30 AM · 28 characters. What you won't get in a one-to-one session with me. | |
| Oct 19, 2026 10:01 PM | 🟢 Somewhere to start, when you're not sure where to start | 58 | Here's exactly what's inside waiting for you. | Oct 19, 2026 10:01 PM · 58 characters. Here's exactly what's inside waiting for you. | |
| Oct 17, 2026 10:01 PM | 🟢 "I don't know what he needs and that's the bit that kills me" | 63 | Most of the things parents come to us about aren't what they look like on the surface. | Oct 17, 2026 10:01 PM · 63 characters. Most of the things parents come to us about aren't what they look like on the surface. | |
| Oct 15, 2026 10:02 PM | 🟢 The one thing worth trying this week | 38 | It takes ten seconds and it works on almost everything. | Oct 15, 2026 10:02 PM · 38 characters. It takes ten seconds and it works on almost everything. | |
| Oct 14, 2026 4:30 AM | 🟢 You can ask a therapist NOW | 29 | It's live: send your first question whenever you're ready. | Oct 14, 2026 4:30 AM · 29 characters. It's live: send your first question whenever you're ready. | |
| Oct 13, 2026 11:33 PM | 🟢 You're not imagining it (even if no one else can see it) | 58 | Nearly 20 years in paediatrics. Here's what I keep seeing. | Oct 13, 2026 11:33 PM · 58 characters. Nearly 20 years in paediatrics. Here's what I keep seeing. | |
| Oct 7, 2026 4:30 AM | 🟢 Not Google. Not AI. A human. | 30 | And not just any human. A therapist. | Oct 7, 2026 4:30 AM · 30 characters. And not just any human. A therapist. | |
| Sep 30, 2026 5:01 AM | 🟢 You had to be there | 21 | What goes missing between the moment and the appointment. | Sep 30, 2026 5:01 AM · 21 characters. What goes missing between the moment and the appointment. | |
| Sep 23, 2026 5:30 AM | 🟢 Just brush them | 17 | They know how to, so why aren't they just doing it! | Sep 23, 2026 5:30 AM · 17 characters. They know how to, so why aren't they just doing it! | |
| Sep 16, 2026 5:30 AM | 🟢 I did this so you don't have to | 34 | My favourite play tools, packed into a box. | Sep 16, 2026 5:30 AM · 34 characters. My favourite play tools, packed into a box. | |
| Sep 2, 2026 5:00 AM | 🟢 The kids who fall between the systems | 39 | Thriving Kids, NDIS and the nothing in between | Sep 2, 2026 5:00 AM · 39 characters. Thriving Kids, NDIS and the nothing in between | |
| Aug 26, 2026 5:01 AM | 🟢 The NDIS changes passed last week | 35 | What passed, what it means, and what I'd do about it. | Aug 26, 2026 5:01 AM · 35 characters. What passed, what it means, and what I'd do about it. | |
| Aug 19, 2026 5:00 AM | 🟢 You've said it a hundred times already | 40 | To daycare, to school, to your mum. And still nobody really sees you. | Aug 19, 2026 5:00 AM · 40 characters. To daycare, to school, to your mum. And still nobody really sees you. | |
| Aug 12, 2026 5:01 AM | 🟢 Two new ways to work with us are coming | 41 | One is Ask a Therapist, support for you + your child from home. One is three months with… | Aug 12, 2026 5:01 AM · 41 characters. One is Ask a Therapist, support for you + your child from home. One is three months with… | |
| Aug 9, 2026 10:00 PM | 🟢 We've extended the sale (and added more brands) | 49 | More brands have joined the sale. | Aug 9, 2026 10:00 PM · 49 characters. More brands have joined the sale. | |
| Aug 8, 2026 10:00 PM | 🟢 This is your last chance to shop the sale | 43 | A final nudge in case there was something you meant to grab. | Aug 8, 2026 10:00 PM · 43 characters. A final nudge in case there was something you meant to grab. | |
| Aug 6, 2026 5:01 AM | 🟢 My top picks from the sale | 28 | A few days left, so here's where I'd start. | Aug 6, 2026 5:01 AM · 28 characters. A few days left, so here's where I'd start. | |
| Aug 2, 2026 10:00 PM | 🟢 We're clearing the warehouse (50% off starts now) | 51 | Sensory Play Australia half price, plus an extra 20% off clearance. 7 days only. | Aug 2, 2026 10:00 PM · 51 characters. Sensory Play Australia half price, plus an extra 20% off clearance. 7 days only. | |
| Jul 29, 2026 5:00 AM | 🟢 The pencil comes last | 23 | How that early years play builds what they need to hold a pencil later - no worksheets… | Jul 29, 2026 5:00 AM · 23 characters. How that early years play builds what they need to hold a pencil later - no worksheets… | |
| Jul 22, 2026 5:00 AM | 🟢 Why dinner can be the hardest hour | 36 | And the best thing you can do about it. | Jul 22, 2026 5:00 AM · 36 characters. And the best thing you can do about it. | |
| Jul 15, 2026 5:00 AM | 🟢 The 7pm second wind | 21 | What's really going on when they're bouncing off the walls at bedtime. | Jul 15, 2026 5:00 AM · 21 characters. What's really going on when they're bouncing off the walls at bedtime. | |
| Jul 8, 2026 5:00 AM | 🟢 The bridge that stops the screen-off meltdown | 47 | Why turning off the screen sets off a reaction far bigger than the moment calls for. | Jul 8, 2026 5:00 AM · 47 characters. Why turning off the screen sets off a reaction far bigger than the moment calls for. | |
| Jul 3, 2026 11:02 PM | 🟢 Leaving this here for when you need it | 40 | No deadline. No drama. Just one last thing from me. | Jul 3, 2026 11:02 PM · 40 characters. No deadline. No drama. Just one last thing from me. | |
| Jul 1, 2026 5:00 AM | 🟢 Same brain, two completely different kids | 43 | Interest, not importance, and why that reframe makes the hard mornings make sense. | Jul 1, 2026 5:00 AM · 43 characters. Interest, not importance, and why that reframe makes the hard mornings make sense. | |
| Jun 28, 2026 11:01 PM | 🟢 Something I see happen a lot, once families find their footing | 64 | It doesn't usually start with the child. It starts with the parent. | Jun 28, 2026 11:01 PM · 64 characters. It doesn't usually start with the child. It starts with the parent. | |
| Jun 26, 2026 11:02 PM | 🟢 "What if I'm overreacting?" | 29 | The doubts that come up before parents join. And what I actually think about them. | Jun 26, 2026 11:02 PM · 29 characters. The doubts that come up before parents join. And what I actually think about them. | |
| Jun 23, 2026 11:01 PM | 🟢 What $14.99 a month gets your family | 38 | Plain, honest, no jargon. Here's exactly what's inside. | Jun 23, 2026 11:01 PM · 38 characters. Plain, honest, no jargon. Here's exactly what's inside. | |
| Jun 20, 2026 11:02 PM | 🟢 "I don't know what he needs and that's the bit that kills me" | 63 | Most of the things parents come to us about aren't what they look like on the surface. | Jun 20, 2026 11:02 PM · 63 characters. Most of the things parents come to us about aren't what they look like on the surface. | |
| Jun 18, 2026 4:43 AM | 🟢 You're not imagining it | 25 | Nearly 20 years in paediatrics. Here's what I keep seeing. | Jun 18, 2026 4:43 AM · 25 characters. Nearly 20 years in paediatrics. Here's what I keep seeing. |
Based on 32 emails received from Jun 18 to Oct 28, 2026. Times in US Eastern. How we collect