🟒 We're clearing the warehouse (50% off starts now)

Preview text: Sensory Play Australia half price, plus an extra 20% off clearance. 7 days only.

The Play WaySunday, Aug 2, 2026 at 10:00 PM EasternKlaviyo
The Play Way🟒 We're clearing the warehouse (50% off starts now)
Subject
🟒 We're clearing the warehouse (50% off starts now)
Preview text
Sensory Play Australia half price, plus an extra 20% off clearance. 7 days only.
From
hello@theplayway.com
Sent
Sun Aug 2, 2026, 10:00 PM ET
Size
69 KB
Images
10
Links
16, 6 of them buttons
Subject length
51 characters

Against The Play Way's usual

Sent in the 10 PM hour, which holds 27% of its emails; 39% arrive in the 5 AM hour. The subject is 51 characters; its average is 39.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
The Play Way <[email protected]>
Subject
🟒 We're clearing the warehouse (50% off starts now)
Date
Mon, 03 Aug 2026 02:00:12 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.theplayway.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.theplayway.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from kl-203-24-51.kmta.shared.klaviyomail.com [170.203.24.51] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

Aug 9, 2026 10:00 PM🟒 We've extended the sale (and added more brands)
Aug 8, 2026 10:00 PM🟒 This is your last chance to shop the sale
Aug 6, 2026 5:01 AM🟒 My top picks from the sale
Aug 2, 2026 10:00 PM🟒 We're clearing the warehouse (50% off starts now) (this email)
Jul 29, 2026 5:00 AM🟒 The pencil comes last
Jul 22, 2026 5:00 AM🟒 Why dinner can be the hardest hour
Jul 15, 2026 5:00 AM🟒 The 7pm second wind

More from The Play Way

All The Play Way emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.