These shoes don’t need babysitting

Preview text: Wear them hard. Wash them. Wear them again.

The Sole Co

Sunday, Oct 18, 2026 at 3:05 AM EasternKlaviyo

The Sole CoThese shoes don’t need babysitting

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These shoes don’t need babysitting - email from The Sole Co

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Subject: These shoes don’t need babysitting
Preview text: Wear them hard. Wash them. Wear them again.
From: hello@thesoleco.au
Brand: The Sole Co
ESP: Klaviyo
Sent: Sun Oct 18, 2026, 3:05 AM ET
Sent to: movemedancewear.com, Australia (thesoleco.au)
Size: 57 KB
Images: 7
Links: 10, 5 of them buttons
Subject length: 34 characters

Against The Sole Co's usual

Sent in the 3 AM hour, which holds 19% of its emails; 23% arrive in the 7 PM hour. The subject is 34 characters, the same as its average.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: The Sole Co <[email protected]>
Subject: These shoes don’t need babysitting
Date: Sun, 18 Oct 2026 07:05:49 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.email.thesoleco.au
DKIM signature: d=shared.klaviyomail.com s=def1; d=email.thesoleco.au s=mtd1
List-Unsubscribe: Present, one-click

Servers it passed through, newest first

from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

	Oct 20, 2026 3:02 AM	One last reminder from me
	Oct 19, 2026 3:04 AM	I built a whole business around one shoe brand
	Oct 18, 2026 7:30 PM	Your outfit called. It wants better shoes.
	Oct 18, 2026 3:05 AM	These shoes don’t need babysitting (this email)
	Oct 18, 2026 3:02 AM	One last reminder from me
	Oct 17, 2026 3:04 AM	I built a whole business around one shoe brand
	Oct 17, 2026 3:02 AM	People get weirdly attached to these shoes