They Sent It

Your first pair is the hardest one to choose

After that, you know exactly what all the fuss is about.

The Sole CoSunday, Oct 4, 2026 at 7:30 PM EasternKlaviyo
The Sole CoYour first pair is the hardest one to choose
Subject
Your first pair is the hardest one to choose
Preview text
After that, you know exactly what all the fuss is about.
From
hello@thesoleco.au
Sent
Sun Oct 4, 2026, 7:30 PM ET
Sent to
Australia (taygra.au)
Size
50 KB
Images
10
Links
13, 2 of them buttons
Subject length
44 characters

Against The Sole Co's usual

Sent in its busiest hour, 7 PM, which holds 23% of its emails. The subject is 44 characters; its average is 34.

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What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
The Sole Co <[email protected]>
Subject
Your first pair is the hardest one to choose
Date
Sun, 04 Oct 2026 23:30:14 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.email.thesoleco.au
DKIM signature
d=shared.klaviyomail.com s=def1; d=email.thesoleco.au s=mtd1
List-Unsubscribe
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Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Oct 13, 2026 7:30 PMThings are looking a little different around here
Oct 13, 2026 4:12 AMYour feet are about to be happier
Oct 11, 2026 7:30 PMF*ck it. Time for a refresh.
Oct 4, 2026 7:30 PMYour first pair is the hardest one to choose (this email)
Oct 1, 2026 2:24 AMDon't just take our word for it
Sep 29, 2026 2:23 AMWhat if they’re not comfortable?
Sep 28, 2026 2:22 AMStill thinking about these?

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