True Store subject lines
88 subject lines averaging 26 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Aug 20, 2026 4:32 PM | Introducing Mahsa — Coming Home Part II | 41 | Two Mahsa signatures, reimagined for the new season. | Aug 20, 2026 4:32 PM · 41 characters. Two Mahsa signatures, reimagined for the new season. | |
| Aug 20, 2026 3:01 AM | For him, from Marle. | 20 | Marle’s first collection for him has arrived at True. | Aug 20, 2026 3:01 AM · 20 characters. Marle’s first collection for him has arrived at True. | |
| Aug 19, 2026 4:00 PM | Samsøe Samsøe X Madeline Argy | 30 | Samsøe Samsøe’s latest collection with Madeline Argy has arrived at True. | Aug 19, 2026 4:00 PM · 30 characters. Samsøe Samsøe’s latest collection with Madeline Argy has arrived at True. | |
| Aug 18, 2026 4:02 PM | New In | Caitlin Crisp SS26 | 27 | Pinks, polka dots, soft florals and an invitation to get dressed up. | Aug 18, 2026 4:02 PM · 27 characters. Pinks, polka dots, soft florals and an invitation to get dressed up. | |
| Aug 17, 2026 3:01 AM | Just Landed | Laing SS26 | 24 | Soft blues, warm neutrals, considered pleats and cashmere. | Aug 17, 2026 3:01 AM · 24 characters. Soft blues, warm neutrals, considered pleats and cashmere. | |
| Aug 14, 2026 4:01 PM | The Finishing Touches | 21 | The details that complete the outfit. | Aug 14, 2026 4:01 PM · 21 characters. The details that complete the outfit. | |
| Aug 12, 2026 2:45 PM | New In — Marle, Maison Hotel, Deadly Ponies + More | 52 | New pieces to make everyday dressing feel effortless. | Aug 12, 2026 2:45 PM · 52 characters. New pieces to make everyday dressing feel effortless. | |
| Aug 10, 2026 12:55 AM | Introducing OHEN | 16 | Where dressing begins. | Aug 10, 2026 12:55 AM · 16 characters. Where dressing begins. | |
| Aug 7, 2026 4:15 PM | Weekends, by True | 17 | For the rituals of a softer weekend. | Aug 7, 2026 4:15 PM · 17 characters. For the rituals of a softer weekend. | |
| Aug 6, 2026 3:30 AM | New Arrivals | 12 | Harris Tapper, Deadly Ponies, Samsøe Samsøe + more | Aug 6, 2026 3:30 AM · 12 characters. Harris Tapper, Deadly Ponies, Samsøe Samsøe + more | |
| Aug 4, 2026 8:31 PM | We Wear New Zealand | 19 | A celebration of the designers shaping fashion here, now. | Aug 4, 2026 8:31 PM · 19 characters. A celebration of the designers shaping fashion here, now. | |
| Jul 31, 2026 4:30 PM | The Harris Tapper Wardrobe | 26 | An edit for now, and seasons to come. | Jul 31, 2026 4:30 PM · 26 characters. An edit for now, and seasons to come. | |
| Jul 30, 2026 3:00 AM | Introducing Deadly Ponies | 25 | New to True Store. Discover the Spring '26 Collection. | Jul 30, 2026 3:00 AM · 25 characters. New to True Store. Discover the Spring '26 Collection. | |
| Jul 28, 2026 1:30 AM | Collection Viewing: Harris Tapper FW26 | 38 | A first look in-store, just for you. | Jul 28, 2026 1:30 AM · 38 characters. A first look in-store, just for you. | |
| Jul 27, 2026 4:00 AM | Softly Tailored | 15 | Timeless pieces that define the modern wardrobe. | Jul 27, 2026 4:00 AM · 15 characters. Timeless pieces that define the modern wardrobe. | |
| Jul 26, 2026 12:30 AM | Last Chance: The Lucky Lasts | 28 | Ends tonight. Take 20% off the final pieces. | Jul 26, 2026 12:30 AM · 28 characters. Ends tonight. Take 20% off the final pieces. | |
| Jul 24, 2026 4:30 PM | The Latest at True | 18 | New Arrivals from Harris Tapper, Samsøe Samsøe, Maison Hotel + more | Jul 24, 2026 4:30 PM · 18 characters. New Arrivals from Harris Tapper, Samsøe Samsøe, Maison Hotel + more | |
| Jul 23, 2026 5:15 PM | The Lucky Lasts | 15 | Enjoy 20% off the last of our most-loved pieces. | Jul 23, 2026 5:15 PM · 15 characters. Enjoy 20% off the last of our most-loved pieces. | |
| Jul 22, 2026 8:15 PM | REBE — Back in Stock | 22 | The styles you missed are back. | Jul 22, 2026 8:15 PM · 22 characters. The styles you missed are back. | |
| Jul 21, 2026 8:15 PM | New This Week — Maison Hotel | 30 | Relaxed. Feminine. Effortless. | Jul 21, 2026 8:15 PM · 30 characters. Relaxed. Feminine. Effortless. | |
| Jul 20, 2026 4:00 AM | New In: BA&SH & Second Female | 29 | Soft tailoring, feminine detail and effortless new arrivals. | Jul 20, 2026 4:00 AM · 29 characters. Soft tailoring, feminine detail and effortless new arrivals. | |
| Jul 17, 2026 4:01 PM | The Last Ones | 13 | Before they're gone. | Jul 17, 2026 4:01 PM · 13 characters. Before they're gone. | |
| Jul 16, 2026 12:30 AM | Wear with Ease | 14 | Effortless pieces you'll reach for everyday. | Jul 16, 2026 12:30 AM · 14 characters. Effortless pieces you'll reach for everyday. | |
| Jul 14, 2026 4:30 AM | The Season Between Seasons | 26 | The pieces bridging winter and the months ahead. | Jul 14, 2026 4:30 AM · 26 characters. The pieces bridging winter and the months ahead. | |
| Jul 9, 2026 5:04 PM | The Weekend Uniform | 19 | With the Anni Lu pieces that make it feel finished. | Jul 9, 2026 5:04 PM · 19 characters. With the Anni Lu pieces that make it feel finished. | |
| Jul 8, 2026 3:30 AM | Just Landed | 11 | Florals, movement, and everything warmer days ask for. | Jul 8, 2026 3:30 AM · 11 characters. Florals, movement, and everything warmer days ask for. | |
| Jul 6, 2026 2:30 AM | New to True — Anne-Mi | 23 | Scandinavian ease. Meet Anne-Mi — new to True, new to New Zealand. | Jul 6, 2026 2:30 AM · 23 characters. Scandinavian ease. Meet Anne-Mi — new to True, new to New Zealand. | |
| Jul 5, 2026 2:30 AM | Final Hours: 40% OFF STOREWIDE* | 31 | Your last chance — the sale ends midnight. | Jul 5, 2026 2:30 AM · 31 characters. Your last chance — the sale ends midnight. | |
| Jul 3, 2026 6:00 PM | Last Chance | 11 | 40% Off Storewide* Ends Tomorrow. | Jul 3, 2026 6:00 PM · 11 characters. 40% Off Storewide* Ends Tomorrow. | |
| Jul 2, 2026 3:00 AM | Seasonal Sale: 40% OFF STOREWIDE* | 33 | The pieces you were thinking about, now 40% off. | Jul 2, 2026 3:00 AM · 33 characters. The pieces you were thinking about, now 40% off. | |
| Jun 30, 2026 4:00 PM | 40% OFF STOREWIDE* STARTS NOW | 29 | The Seasonal Sale Is Here. | Jun 30, 2026 4:00 PM · 29 characters. The Seasonal Sale Is Here. | |
| Jun 29, 2026 8:00 PM | VIP Early Access: 40% OFF STOREWIDE* | 36 | Your early invite. | Jun 29, 2026 8:00 PM · 36 characters. Your early invite. | |
| Jun 27, 2026 5:30 PM | Outerwear, first. | 17 | The rest follows. New arrivals in store now. | Jun 27, 2026 5:30 PM · 17 characters. The rest follows. New arrivals in store now. | |
| Jun 26, 2026 3:00 AM | Weekend Ease | 12 | Dressed for all of it, before you know what it would be. | Jun 26, 2026 3:00 AM · 12 characters. Dressed for all of it, before you know what it would be. | |
| Jun 23, 2026 6:15 PM | Just Landed | 11 | New from Vanessa Bruno. In store and online now. | Jun 23, 2026 6:15 PM · 11 characters. New from Vanessa Bruno. In store and online now. | |
| Jun 19, 2026 4:15 PM | Somewhere warmer. | 17 | The pieces for the trip you're already thinking about. | Jun 19, 2026 4:15 PM · 17 characters. The pieces for the trip you're already thinking about. | |
| Jun 18, 2026 5:13 PM | Don't Forget Your 10% Off Code! | 31 | Browse in store + online now. | Jun 18, 2026 5:13 PM · 31 characters. Browse in store + online now. | |
| Jun 18, 2026 5:12 AM | Thanks for joining us! | 22 | Welcome to True. | Jun 18, 2026 5:12 AM · 22 characters. Welcome to True. |
Based on 88 emails received from Jun 18 to Nov 4, 2026. Times in US Eastern. How we collect