VIMA subject lines
149 subject lines averaging 36 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Aug 20, 2026 6:43 PM | BUY ONE, GET ONE FREE... but not for much longer | 48 | Michelle from our warehouse just called me about our stock. | Aug 20, 2026 6:43 PM · 48 characters. Michelle from our warehouse just called me about our stock. | |
| Aug 20, 2026 12:05 AM | Don’t leave your glow on read | 30 | Meet your perfect skin match 💖 | Aug 20, 2026 12:05 AM · 30 characters. Meet your perfect skin match 💖 | |
| Aug 19, 2026 7:18 PM | We just made our #1 Foundation BUY ONE, GET ONE FREE | 52 | I’m telling you now because our BOGO stock is limited. | Aug 19, 2026 7:18 PM · 52 characters. I’m telling you now because our BOGO stock is limited. | |
| Aug 1, 2026 9:00 AM | Meet Full Bloom, the new VIMA plumper. | 38 | Fuller lips in minutes. No needles required. | Aug 1, 2026 9:00 AM · 38 characters. Fuller lips in minutes. No needles required. | |
| Jul 31, 2026 9:02 AM | Live now. 24 hours, all yours. | 30 | 25% off's already applied. Your free gift's already picked. | Jul 31, 2026 9:02 AM · 30 characters. 25% off's already applied. Your free gift's already picked. | |
| Jul 30, 2026 9:00 AM | Only 14 Early Access Spots Left🚨 | 33 | Last chance to claim your 24h head start. | Jul 30, 2026 9:00 AM · 33 characters. Last chance to claim your 24h head start. | |
| Jul 29, 2026 9:00 AM | Early Access: Clear or Rose? | 28 | Meet Full Bloom before everyone else. | Jul 29, 2026 9:00 AM · 28 characters. Meet Full Bloom before everyone else. | |
| Jul 28, 2026 9:00 AM | Fuller lips, without the filler. | 32 | Get 24-hour access and 25% off. | Jul 28, 2026 9:00 AM · 32 characters. Get 24-hour access and 25% off. | |
| Jul 27, 2026 9:00 AM | Something for your lips is coming. | 34 | Join the list before it officially drops. | Jul 27, 2026 9:00 AM · 34 characters. Join the list before it officially drops. | |
| Jul 24, 2026 10:30 AM | The Only Bag She Won't Forget 💼 | 32 | Everything she needs, already together. | Jul 24, 2026 10:30 AM · 32 characters. Everything she needs, already together. | |
| Jul 22, 2026 8:00 AM | Up to 60% Off. No Wrong Shade, Ever 💧 | 38 | Adapts to your tone in seconds. | Jul 22, 2026 8:00 AM · 38 characters. Adapts to your tone in seconds. | |
| Jul 20, 2026 1:01 PM | Your Summer Essentials, Sorted ☀️ | 33 | Up to 60% Off on Everything. | Jul 20, 2026 1:01 PM · 33 characters. Up to 60% Off on Everything. | |
| Jul 18, 2026 10:03 AM | Your Lipstick Should Survive Dinner.💄 | 38 | 12-hour color without digging through your bag. | Jul 18, 2026 10:03 AM · 38 characters. 12-hour color without digging through your bag. | |
| Jul 16, 2026 12:22 PM | Here's your light summer base | 29 | No more cakey feeling. | Jul 16, 2026 12:22 PM · 29 characters. No more cakey feeling. | |
| Jul 14, 2026 1:38 PM | This Foundation Secret Is Breaking the Internet. | 48 | Fresh-looking coverage from brunch to evening plans. | Jul 14, 2026 1:38 PM · 48 characters. Fresh-looking coverage from brunch to evening plans. | |
| Jul 13, 2026 9:37 AM | Foundation Is Not The Problem🤔 | 31 | Smoother finish starts before foundation does. | Jul 13, 2026 9:37 AM · 31 characters. Smoother finish starts before foundation does. | |
| Jul 11, 2026 11:21 AM | Your Glow Is Back ☀️ 60% Off | 29 | 60% off the kit that gives you glowing, second-skin coverage in under 2 minutes. | Jul 11, 2026 11:21 AM · 29 characters. 60% off the kit that gives you glowing, second-skin coverage in under 2 minutes. | |
| Jul 9, 2026 12:56 PM | Made for Skin in Motion.🤍 | 26 | Because your tone was never meant to be static, and neither is this. | Jul 9, 2026 12:56 PM · 26 characters. Because your tone was never meant to be static, and neither is this. | |
| Jul 7, 2026 1:23 PM | Wait: Your 60% OFF + Free Gifts🎁 | 33 | Your 4th of July offer is still here… but not for long. | Jul 7, 2026 1:23 PM · 33 characters. Your 4th of July offer is still here… but not for long. | |
| Jul 5, 2026 4:32 PM | Don’t leave your glow on read | 30 | Meet your perfect skin match 💖 | Jul 5, 2026 4:32 PM · 30 characters. Meet your perfect skin match 💖 | |
| Jul 5, 2026 11:00 AM | Extended: Our 4th of July Sale Isn't Over Yet | 45 | You still have time to save up to 60% — but not much. | Jul 5, 2026 11:00 AM · 45 characters. You still have time to save up to 60% — but not much. | |
| Jul 4, 2026 11:44 AM | Freedom to Look Ageless | 23 | Today, Save Up to 60% off the Ageless Skin Kit. | Jul 4, 2026 11:44 AM · 23 characters. Today, Save Up to 60% off the Ageless Skin Kit. | |
| Jul 3, 2026 2:24 PM | Your Weekend Glow Plans Just Got Better. | 40 | The Ageless Skin Kit takes over tomorrow. | Jul 3, 2026 2:24 PM · 40 characters. The Ageless Skin Kit takes over tomorrow. | |
| Jul 1, 2026 1:38 PM | 4th of July Sale: 60% Off the Ageless Skin Trio | 47 | elebrate with freedom with your favorite trio! | Jul 1, 2026 1:38 PM · 47 characters. elebrate with freedom with your favorite trio! | |
| Jun 30, 2026 8:26 AM | Last Chance For 60% Off + Free Gifts. | 37 | Your Ageless Skin Kit comes with two free gifts. | Jun 30, 2026 8:26 AM · 37 characters. Your Ageless Skin Kit comes with two free gifts. | |
| Jun 29, 2026 4:46 PM | The Easy Skin Routine. | 22 | Soft coverage, smooth prep, and two free gifts. | Jun 29, 2026 4:46 PM · 22 characters. Soft coverage, smooth prep, and two free gifts. | |
| Jun 28, 2026 9:57 AM | The Glow That Stays | 19 | Save 60% on summer's finishing touch. | Jun 28, 2026 9:57 AM · 19 characters. Save 60% on summer's finishing touch. | |
| Jun 27, 2026 10:42 AM | Hot Weather. Tough Test. | 24 | Coverage that survives more than the morning. | Jun 27, 2026 10:42 AM · 24 characters. Coverage that survives more than the morning. | |
| Jun 26, 2026 12:47 PM | Buy 2, Get A Free Brush. | 24 | Your foundation routine just got better. | Jun 26, 2026 12:47 PM · 24 characters. Your foundation routine just got better. | |
| Jun 25, 2026 9:05 AM | The Coffee Test💋 | 17 | Check your lipstick before it's gone. | Jun 25, 2026 9:05 AM · 17 characters. Check your lipstick before it's gone. | |
| Jun 24, 2026 10:30 AM | Made For Mature Skin. | 21 | Summer Sale: Save up to 60% OFF. | Jun 24, 2026 10:30 AM · 21 characters. Summer Sale: Save up to 60% OFF. | |
| Jun 21, 2026 1:07 PM | The easiest makeup routine for mature skin this summer | 54 | Everything you need. Nothing you don’t. | Jun 21, 2026 1:07 PM · 54 characters. Everything you need. Nothing you don’t. | |
| Jun 19, 2026 11:24 AM | Where Did My Lashes Go? | 23 | When lashes get thinner, everything changes. | Jun 19, 2026 11:24 AM · 23 characters. When lashes get thinner, everything changes. | |
| Jun 18, 2026 11:47 AM | Your Lipstick Shouldn't Give Up First | 37 | Long-lasting color without dry, flaky lips. | Jun 18, 2026 11:47 AM · 37 characters. Long-lasting color without dry, flaky lips. | |
| Jun 17, 2026 9:02 AM | It's Not A Lighting Issue. | 26 | Your foundation should flatter, not settle. | Jun 17, 2026 9:02 AM · 26 characters. Your foundation should flatter, not settle. | |
| Jun 16, 2026 10:11 AM | Your Lipstick Left The Chat. | 28 | Summer makeup should stay where you put it. | Jun 16, 2026 10:11 AM · 28 characters. Summer makeup should stay where you put it. | |
| Jun 15, 2026 12:02 PM | Summer Sale: Almost Sold Out | 28 | The Ageless Skin Kit plus 2 FREE gifts. | Jun 15, 2026 12:02 PM · 28 characters. The Ageless Skin Kit plus 2 FREE gifts. | |
| Jun 14, 2026 7:57 AM | I didn't recognize the woman in the mirror | 42 | Michelle is 55, divorced, and this changed everything. | Jun 14, 2026 7:57 AM · 42 characters. Michelle is 55, divorced, and this changed everything. | |
| Jun 12, 2026 9:30 AM | Where Did I Put My Makeup? | 26 | A place for everything. Finally. | Jun 12, 2026 9:30 AM · 26 characters. A place for everything. Finally. | |
| Jun 11, 2026 9:01 AM | Skip The Eye Palette | 20 | A brighter look in less than a minute. | Jun 11, 2026 9:01 AM · 20 characters. A brighter look in less than a minute. | |
| Jun 10, 2026 9:30 AM | What's Under Your Makeup? | 25 | Beautiful makeup starts with a better base. | Jun 10, 2026 9:30 AM · 25 characters. Beautiful makeup starts with a better base. | |
| Jun 9, 2026 10:35 AM | Summer Makeup, Simplified. | 26 | Less touch-ups. More enjoying your day. | Jun 9, 2026 10:35 AM · 26 characters. Less touch-ups. More enjoying your day. | |
| Jun 8, 2026 10:15 AM | Effortless Should Feel Effortless. | 34 | One foundation. Less to carry. Less to do. | Jun 8, 2026 10:15 AM · 34 characters. One foundation. Less to carry. Less to do. | |
| Jun 7, 2026 10:51 AM | Your Summer Glow Starts Here. | 29 | Save up to 60% off plus exclusive free gifts. | Jun 7, 2026 10:51 AM · 29 characters. Save up to 60% off plus exclusive free gifts. | |
| Jun 5, 2026 1:21 PM | The easiest way to look polished. | 33 | Three essentials. One beautiful finish. | Jun 5, 2026 1:21 PM · 33 characters. Three essentials. One beautiful finish. | |
| Jun 4, 2026 1:18 PM | Your foundation isn’t the problem. | 36 | It might be what’s underneath. | Jun 4, 2026 1:18 PM · 36 characters. It might be what’s underneath. | |
| Jun 3, 2026 2:07 PM | You look well-rested | 20 | Even when you barely slept. | Jun 3, 2026 2:07 PM · 20 characters. Even when you barely slept. | |
| Jun 2, 2026 11:33 AM | Foundation mistakes that are making you look older (+ the fix) | 62 | Most foundations work against mature skin. Here's how to fix that. | Jun 2, 2026 11:33 AM · 62 characters. Most foundations work against mature skin. Here's how to fix that. | |
| Jun 1, 2026 10:03 AM | Your vanity routine just got a serious upgrade. | 47 | Flawless skin in under 2 minutes, no struggle, no settling, no cakey finish. | Jun 1, 2026 10:03 AM · 47 characters. Flawless skin in under 2 minutes, no struggle, no settling, no cakey finish. | |
| May 30, 2026 10:00 AM | Why your makeup never sits right. | 33 | Break the cycle of heavy, frustrating makeup. | May 30, 2026 10:00 AM · 33 characters. Break the cycle of heavy, frustrating makeup. |
Based on 149 emails received from Mar 16 to Nov 2, 2026. Times in US Eastern. How we collect