VIMA subject lines
149 subject lines averaging 36 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| May 29, 2026 12:22 PM | Heavy makeup isn’t normal | 27 | Your foundation should not age you. | May 29, 2026 12:22 PM · 27 characters. Your foundation should not age you. | |
| May 29, 2026 11:43 AM | Don’t leave your glow on read | 30 | Meet your perfect skin match 💖 | May 29, 2026 11:43 AM · 30 characters. Meet your perfect skin match 💖 | |
| May 28, 2026 9:52 AM | Your smoothest skin starts here. | 32 | Build your perfect glow routine. | May 28, 2026 9:52 AM · 32 characters. Build your perfect glow routine. | |
| May 26, 2026 10:01 AM | Your makeup shouldn’t take this much effort. | 46 | The easier way to get smooth, radiant-looking skin. | May 26, 2026 10:01 AM · 46 characters. The easier way to get smooth, radiant-looking skin. | |
| May 25, 2026 11:20 AM | Memorial Day Sale: Save up to 60% 🇺🇸 | 36 | Our best-selling Ageless Skin Kit is now up to 60% OFF. | May 25, 2026 11:20 AM · 36 characters. Our best-selling Ageless Skin Kit is now up to 60% OFF. | |
| May 23, 2026 1:16 PM | She stopped wearing foundation for years… until this | 54 | Linda, 68, finally found makeup that works for mature skin. | May 23, 2026 1:16 PM · 54 characters. Linda, 68, finally found makeup that works for mature skin. | |
| May 21, 2026 11:55 AM | The 5-minute makeup women actually stick to | 43 | Lightweight coverage that feels comfortable all day. | May 21, 2026 11:55 AM · 43 characters. Lightweight coverage that feels comfortable all day. | |
| May 20, 2026 2:38 PM | Going fast — shade availability update | 40 | No longer want to receive these emails? Unsubscribe . VIMA | May 20, 2026 2:38 PM · 40 characters. No longer want to receive these emails? Unsubscribe . VIMA | |
| May 20, 2026 1:39 PM | Pearl is selling fastest (get yours before stock dips). | 55 | No longer want to receive these emails? Unsubscribe . VIMA | May 20, 2026 1:39 PM · 55 characters. No longer want to receive these emails? Unsubscribe . VIMA | |
| May 19, 2026 9:36 AM | Foundation that actually looks like skin. | 41 | Makeup should not make mature skin look worse. | May 19, 2026 9:36 AM · 41 characters. Makeup should not make mature skin look worse. | |
| May 18, 2026 9:06 AM | Real talk from women who bought this weekend. | 45 | No longer want to receive these emails? Unsubscribe . VIMA | May 18, 2026 9:06 AM · 45 characters. No longer want to receive these emails? Unsubscribe . VIMA | |
| May 18, 2026 8:07 AM | I haven't worn eyeshadow in 8 years | 35 | No longer want to receive these emails? Unsubscribe . VIMA | May 18, 2026 8:07 AM · 35 characters. No longer want to receive these emails? Unsubscribe . VIMA | |
| May 17, 2026 10:02 AM | VIMA Instant Glow is here. (No more waiting.) | 45 | The cream eyeshadow stick built for hooded eyes 50+. | May 17, 2026 10:02 AM · 45 characters. The cream eyeshadow stick built for hooded eyes 50+. | |
| May 15, 2026 10:35 AM | Last call for early access | 26 | No more discount. No more free mascara. After tonight, full price. | May 15, 2026 10:35 AM · 26 characters. No more discount. No more free mascara. After tonight, full price. | |
| May 14, 2026 4:27 PM | Powder shadows can't do this. | 29 | The 3 ingredients that make this different from every cream stick. | May 14, 2026 4:27 PM · 29 characters. The 3 ingredients that make this different from every cream stick. | |
| May 13, 2026 9:06 PM | It's here. Reserve your spot before public launch. | 50 | 24h early shopping + 25% off + free mascara on orders of 2 or more. | May 13, 2026 9:06 PM · 50 characters. 24h early shopping + 25% off + free mascara on orders of 2 or more. | |
| May 11, 2026 7:08 PM | Something we've been building for 18 months | 43 | Watch this space. | May 11, 2026 7:08 PM · 43 characters. Watch this space. | |
| May 10, 2026 9:18 AM | Today is the LAST day | 21 | Mother’s Day Sale ends tonight | May 10, 2026 9:18 AM · 21 characters. Mother’s Day Sale ends tonight | |
| May 7, 2026 9:01 AM | Mom Gifts + Save 50% OFF on VIMA | 32 | See our Ultimate Glam Traveler kit and save huge discounts.. | May 7, 2026 9:01 AM · 32 characters. See our Ultimate Glam Traveler kit and save huge discounts.. | |
| May 5, 2026 8:48 AM | The gift she'll think of you for every morning.🌸 | 49 | Because moms deserve more than one day of celebration—give her something she'll cherish… | May 5, 2026 8:48 AM · 49 characters. Because moms deserve more than one day of celebration—give her something she'll cherish… | |
| May 2, 2026 1:56 PM | This weekend is your LAST chance (Mother’s Day gift) | 54 | After this weekend… it’s too late. | May 2, 2026 1:56 PM · 54 characters. After this weekend… it’s too late. | |
| Apr 30, 2026 1:02 PM | Hundreds of moms are already getting this. 👀 | 45 | The Ageless Skin Kit is our most gifted set this Mother's Day. | Apr 30, 2026 1:02 PM · 45 characters. The Ageless Skin Kit is our most gifted set this Mother's Day. | |
| Apr 29, 2026 10:01 AM | The best gift isn't flowers. 🌹 | 31 | It's something she'll reach for every single morning. | Apr 29, 2026 10:01 AM · 31 characters. It's something she'll reach for every single morning. | |
| Apr 26, 2026 9:04 AM | Mother’s Day starts now (This is the perfect gift) | 51 | Everything she needs… in one simple kit. | Apr 26, 2026 9:04 AM · 51 characters. Everything she needs… in one simple kit. | |
| Apr 21, 2026 4:01 PM | You've been patient with your skin long enough. | 47 | We think it's time your foundation finally worked for you. | Apr 21, 2026 4:01 PM · 47 characters. We think it's time your foundation finally worked for you. | |
| Apr 21, 2026 8:00 AM | Most women your age were never taught this. | 43 | One technique. 60 seconds. Everything changes. | Apr 21, 2026 8:00 AM · 43 characters. One technique. 60 seconds. Everything changes. | |
| Apr 20, 2026 10:02 AM | The 60-second rule that changes how your foundation wears. | 58 | It's the step most women skip. Here's why it matters after 40. | Apr 20, 2026 10:02 AM · 58 characters. It's the step most women skip. Here's why it matters after 40. | |
| Apr 19, 2026 2:08 PM | Brenda (67) almost gave up on foundation… | 42 | Then something changed. | Apr 19, 2026 2:08 PM · 42 characters. Then something changed. | |
| Apr 18, 2026 9:22 PM | Don’t leave your glow on read | 30 | Meet your perfect skin match 💖 | Apr 18, 2026 9:22 PM · 30 characters. Meet your perfect skin match 💖 | |
| Apr 16, 2026 9:30 AM | Helena forgot she was wearing it.. | 34 | 52 years old. Tried everything. This is what she said. | Apr 16, 2026 9:30 AM · 34 characters. 52 years old. Tried everything. This is what she said. | |
| Apr 10, 2026 10:00 AM | Why does my foundation always look worse by noon? | 49 | It's not your skin. It was never your skin. | Apr 10, 2026 10:00 AM · 49 characters. It's not your skin. It was never your skin. | |
| Apr 6, 2026 10:00 AM | Up to 50% off… but here’s why. | 32 | It’s not just about the discount. | Apr 6, 2026 10:00 AM · 32 characters. It’s not just about the discount. | |
| Apr 5, 2026 11:03 AM | A little Easter surprise for you.🥚 | 35 | Keep going… it’s worth it. | Apr 5, 2026 11:03 AM · 35 characters. Keep going… it’s worth it. | |
| Apr 4, 2026 5:45 PM | A little Easter surprise for you | 32 | Your private code is inside… | Apr 4, 2026 5:45 PM · 32 characters. Your private code is inside… | |
| Apr 2, 2026 10:02 AM | Looks right… until it doesn’t. | 31 | lighting isn’t the problem. | Apr 2, 2026 10:02 AM · 31 characters. lighting isn’t the problem. | |
| Mar 31, 2026 9:00 AM | Last day of March… fix your skin first. | 41 | One product. No guessing. No mismatch. | Mar 31, 2026 9:00 AM · 41 characters. One product. No guessing. No mismatch. | |
| Mar 30, 2026 11:45 AM | Why your makeup still looks off. 🤔 | 35 | It’s not your skin. It’s what you’re using. | Mar 30, 2026 11:45 AM · 35 characters. It’s not your skin. It’s what you’re using. | |
| Mar 29, 2026 9:02 AM | Quick spring update for your makeup. 🌸 | 39 | this one small change helps a lot + save up to 50% off. | Mar 29, 2026 9:02 AM · 39 characters. this one small change helps a lot + save up to 50% off. | |
| Mar 28, 2026 9:48 AM | Your routine doesn’t always follow you. | 41 | this keeps things effortless. | Mar 28, 2026 9:48 AM · 41 characters. this keeps things effortless. | |
| Mar 26, 2026 10:03 AM | You don’t always get ready at home anymore. | 45 | this makes it easier. | Mar 26, 2026 10:03 AM · 45 characters. this makes it easier. | |
| Mar 25, 2026 10:00 AM | Why does my foundation look different outside… 🌸 | 48 | it’s not just you. | Mar 25, 2026 10:00 AM · 48 characters. it’s not just you. | |
| Mar 24, 2026 11:05 AM | Your foundation isn’t built for Spring 🌸 | 41 | this one adapts instantly.. | Mar 24, 2026 11:05 AM · 41 characters. this one adapts instantly.. | |
| Mar 23, 2026 9:02 AM | Why your foundation still isn’t blending right. | 49 | it’s not just the formula… | Mar 23, 2026 9:02 AM · 49 characters. it’s not just the formula… | |
| Mar 22, 2026 10:02 AM | Your skin needs a spring reset. | 31 | not just one product… the full routine. | Mar 22, 2026 10:02 AM · 31 characters. not just one product… the full routine. | |
| Mar 20, 2026 10:31 AM | Your foundation isn’t sitting right anymore | 45 | It’s heavier, uneven… here’s why. | Mar 20, 2026 10:31 AM · 45 characters. It’s heavier, uneven… here’s why. | |
| Mar 19, 2026 9:00 AM | Your skin needs a reset too. | 28 | Lighter. Smoother. Ready for spring. | Mar 19, 2026 9:00 AM · 28 characters. Lighter. Smoother. Ready for spring. | |
| Mar 18, 2026 8:00 AM | Why does your makeup never sit right? | 37 | It’s not your foundation… | Mar 18, 2026 8:00 AM · 37 characters. It’s not your foundation… | |
| Mar 16, 2026 10:30 AM | Why does foundation always look wrong on your skin? | 51 | Too dry, too heavy… or the shade never matches. | Mar 16, 2026 10:30 AM · 51 characters. Too dry, too heavy… or the shade never matches. | |
| Mar 16, 2026 9:09 AM | Don’t leave your glow on read | 30 | Meet your perfect skin match 💖 | Mar 16, 2026 9:09 AM · 30 characters. Meet your perfect skin match 💖 |
Based on 149 emails received from Mar 16 to Nov 2, 2026. Times in US Eastern. How we collect