Brushing can feel harder than expected

Preview text: You’re not doing anything wrong.

WilloFriday, Jun 5, 2026 at 8:12 AM EasternKlaviyo
WilloBrushing can feel harder than expected
Subject
Brushing can feel harder than expected
Preview text
You’re not doing anything wrong.
From
store@willo.com
Brand
Willo
Sent
Fri Jun 5, 2026, 8:12 AM ET
Size
41 KB
Images
8
Links
8, 6 of them buttons
Subject length
38 characters

Against Willo's usual

Sent in the 8 AM hour, which holds 7% of its emails; 29% arrive in the 7 PM hour. The subject is 38 characters; its average is 39.

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From
Willo <[email protected]>
Subject
Brushing can feel harder than expected
Date
Fri, 05 Jun 2026 12:12:26 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.willo.com
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d=shared.klaviyomail.com s=def1; d=send.willo.com s=mtd1
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  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Jun 11, 2026 1:01 PMLearning to brush vs. learning the habit
Jun 10, 2026 8:15 AMParents, you’re not doing anything wrong
Jun 7, 2026 8:14 AMMost kids don't brush their teeth effectively
Jun 5, 2026 8:12 AMBrushing can feel harder than expected (this email)
Jun 4, 2026 7:30 PMWhat if how they brush doesn’t actually matter?
May 27, 2026 7:30 PMBrushing teeth requires the same skills as handwriting ✍️
May 10, 2026 8:00 AMHappy Mother’s Day. This one’s for you

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