Parents, you’re not doing anything wrong

Preview text: Brushing is hard. The solution doesn't need to be.

WilloWednesday, Jun 10, 2026 at 8:15 AM EasternKlaviyo
WilloParents, you’re not doing anything wrong
Subject
Parents, you’re not doing anything wrong
Preview text
Brushing is hard. The solution doesn't need to be.
From
store@willo.com
Brand
Willo
Sent
Wed Jun 10, 2026, 8:15 AM ET
Size
38 KB
Images
8
Links
9, 5 of them buttons
Subject length
40 characters

Against Willo's usual

Sent in the 8 AM hour, which holds 7% of its emails; 29% arrive in the 7 PM hour. The subject is 40 characters; its average is 39.

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From
Willo <[email protected]>
Subject
Parents, you’re not doing anything wrong
Date
Wed, 10 Jun 2026 12:15:47 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.willo.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.willo.com s=mtd1
List-Unsubscribe
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  1. from kl-203-28-50.kmta.shared.klaviyomail.com [170.203.28.50] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Jun 20, 2026 8:01 AMTeaching the skill or achieving the outcome?
Jun 17, 2026 7:30 PMGet 2 BrushBots for $210 before it's gone.
Jun 11, 2026 1:01 PMLearning to brush vs. learning the habit
Jun 10, 2026 8:15 AMParents, you’re not doing anything wrong (this email)
Jun 7, 2026 8:14 AMMost kids don't brush their teeth effectively
Jun 5, 2026 8:12 AMBrushing can feel harder than expected
Jun 4, 2026 7:30 PMWhat if how they brush doesn’t actually matter?

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