It doesn't get easier. It gets different.

Preview text: From building habits to braces, every stage brings something new.

WilloSunday, Aug 16, 2026 at 7:02 PM EasternKlaviyo
WilloIt doesn't get easier. It gets different.
Subject
It doesn't get easier. It gets different.
Preview text
From building habits to braces, every stage brings something new.
From
store@willo.com
Brand
Willo
Sent
Sun Aug 16, 2026, 7:02 PM ET
Size
36 KB
Images
8
Links
8, 5 of them buttons
Subject length
41 characters

Against Willo's usual

Sent in its busiest hour, 7 PM, which holds 30% of its emails. The subject is 41 characters; its average is 39.

Report this email

Sent just before and after

Aug 28, 2026 11:55 PMMost kids don't brush their teeth effectively
Aug 26, 2026 7:03 PMBraces change the way they need to brush.
Aug 19, 2026 7:02 PMThings we stopped negotiating this school year
Aug 16, 2026 7:02 PMIt doesn't get easier. It gets different. (this email)
Aug 13, 2026 7:01 PMFinal days to save 20%
Aug 9, 2026 4:00 PMBe ready for back-to-school mornings
Aug 5, 2026 7:01 PMOne less battle. One better routine.

More from Willo

All Willo emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 41,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.