It doesn't get easier. It gets different.
Preview text: From building habits to braces, every stage brings something new.
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- Subject
- It doesn't get easier. It gets different.
- Preview text
- From building habits to braces, every stage brings something new.
- From
- store@
willo.com - Brand
- Willo
- ESP
- Klaviyo
- Sent
- Sun Aug 16, 2026, 7:02 PM ET
- Size
- 36 KB
- Images
- 8
- Links
- 8, 5 of them buttons
- Subject length
- 41 characters
Against Willo's usual
Sent in its busiest hour, 7 PM, which holds 30% of its emails. The subject is 41 characters; its average is 39.
Sent just before and after
| Aug 28, 2026 11:55 PM | Most kids don't brush their teeth effectively | |
| Aug 26, 2026 7:03 PM | Braces change the way they need to brush. | |
| Aug 19, 2026 7:02 PM | Things we stopped negotiating this school year | |
| Aug 16, 2026 7:02 PM | It doesn't get easier. It gets different. (this email) | |
| Aug 13, 2026 7:01 PM | Final days to save 20% | |
| Aug 9, 2026 4:00 PM | Be ready for back-to-school mornings | |
| Aug 5, 2026 7:01 PM | One less battle. One better routine. |
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