Yes the Basics subject lines
22 subject lines averaging 30 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Oct 30, 2026 7:01 AM | The hoodie you’ll actually reach for is LIVE! | 47 | Here’s how I’d wear our YTHEB grey hoodie | Oct 30, 2026 7:01 AM · 47 characters. Here’s how I’d wear our YTHEB grey hoodie | |
| Oct 29, 2026 7:10 AM | A grey hoodie doesn’t need to look lazy | 39 | 24 hour countdown is on | Oct 29, 2026 7:10 AM · 39 characters. 24 hour countdown is on | |
| Oct 13, 2026 1:27 AM | Welcome to the Inner Circle | 27 | Here's your 10% off code. | Oct 13, 2026 1:27 AM · 27 characters. Here's your 10% off code. | |
| Sep 30, 2026 2:06 PM | This one's class | 16 | YTHEB t-shirt in Brown is live ⏰ | Sep 30, 2026 2:06 PM · 16 characters. YTHEB t-shirt in Brown is live ⏰ | |
| Sep 29, 2026 2:00 PM | Ready for autumn? | 17 | We've got something for you. | Sep 29, 2026 2:00 PM · 17 characters. We've got something for you. | |
| Sep 24, 2026 1:46 PM | I need your help! | 17 | You or someone you know could be perfect for this... | Sep 24, 2026 1:46 PM · 17 characters. You or someone you know could be perfect for this... | |
| Sep 7, 2026 12:02 PM | YTHEB is selling out! | 21 | Mediums are all gone, grab your size while they last | Sep 7, 2026 12:02 PM · 21 characters. Mediums are all gone, grab your size while they last | |
| Aug 30, 2026 2:00 PM | Your new favourite is here ⏰ | 28 | The perfect YTHEB Black Long Sleeve is live | Aug 30, 2026 2:00 PM · 28 characters. The perfect YTHEB Black Long Sleeve is live | |
| Aug 29, 2026 1:57 PM | Two weeks of stress, one perfect long sleeve ⏰ | 46 | We made it! YTHEB black long sleeve is worth the wait | Aug 29, 2026 1:57 PM · 46 characters. We made it! YTHEB black long sleeve is worth the wait | |
| Aug 20, 2026 1:03 PM | The Grey Set is Here! | 21 | Don't miss out on our most asked for colour. | Aug 20, 2026 1:03 PM · 21 characters. Don't miss out on our most asked for colour. | |
| Aug 19, 2026 1:02 PM | Meet the perfect Grey Set ⏰ | 27 | Couldn't find the perfect two piece, so I made it for you. | Aug 19, 2026 1:02 PM · 27 characters. Couldn't find the perfect two piece, so I made it for you. | |
| Jul 28, 2026 11:36 AM | This is not what we wanted to be sending... | 43 | We have to postpone today's drop. | Jul 28, 2026 11:36 AM · 43 characters. We have to postpone today's drop. | |
| Jul 27, 2026 3:15 PM | Drop 2 is 24 hours away ⏰ | 25 | This is my go-to long sleeve now | Jul 27, 2026 3:15 PM · 25 characters. This is my go-to long sleeve now | |
| Jul 21, 2026 5:45 AM | Yes the boys! Big update inside 👀 | 33 | Sam here, this is an honest update - plus a little life news | Jul 21, 2026 5:45 AM · 33 characters. Sam here, this is an honest update - plus a little life news | |
| Jul 14, 2026 2:30 PM | Last Chance for 15% off ⏳ | 26 | Ends tomorrow at 7pm. | Jul 14, 2026 2:30 PM · 26 characters. Ends tomorrow at 7pm. | |
| Jul 13, 2026 2:30 PM | Don’t Miss Out: Limited Time Offer | 35 | Still buzzing. Still 15% off. | Jul 13, 2026 2:30 PM · 35 characters. Still buzzing. Still 15% off. | |
| Jul 12, 2026 2:30 PM | 🎉 Celebrate England's Victory: 15% Off! | 39 | Live now, for 72 hours. | Jul 12, 2026 2:30 PM · 39 characters. Live now, for 72 hours. | |
| Apr 30, 2026 11:59 AM | Summer staple unlocked 🔓 | 24 | Bank Holiday loading… Your summer wardrobe is calling... Grab the tee you'll wear all… | Apr 30, 2026 11:59 AM · 24 characters. Bank Holiday loading… Your summer wardrobe is calling... Grab the tee you'll wear all… | |
| Apr 5, 2026 1:46 PM | Thank you for the support 🙏 | 27 | Hope your enjoying the Bank Holiday sun! Drop 1 is selling fast. We have been so… | Apr 5, 2026 1:46 PM · 27 characters. Hope your enjoying the Bank Holiday sun! Drop 1 is selling fast. We have been so… | |
| Mar 31, 2026 2:04 PM | Shop the First Drop Now | 23 | Get the very first drop. Shop now: www.yesthebasics.com Thank you for being here from the… | Mar 31, 2026 2:04 PM · 23 characters. Get the very first drop. Shop now: www.yesthebasics.com Thank you for being here from the… | |
| Mar 30, 2026 6:00 AM | Mark Your Calendar: Yes the Basics Drop 1 | 41 | Something we've been working on is almost here. Drop 1 - The Signed Edit Launches March… | Mar 30, 2026 6:00 AM · 41 characters. Something we've been working on is almost here. Drop 1 - The Signed Edit Launches March… | |
| Mar 29, 2026 3:45 PM | Welcome to the Inner Circle | 27 | Welcome! Thank you for joining and believing in Yes the Basics. You are now part of the… | Mar 29, 2026 3:45 PM · 27 characters. Welcome! Thank you for joining and believing in Yes the Basics. You are now part of the… |
Based on 22 emails received from Mar 29 to Oct 30, 2026. Times in US Eastern. How we collect