AFRM subject lines
170 subject lines averaging 21 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Jun 30, 2026 8:00 PM | Hot Hot Heat. New for High Summer. | 34 | Fresh summer styles in bright pops + soft washes | Jun 30, 2026 8:00 PM · 34 characters. Fresh summer styles in bright pops + soft washes | |
| Jun 29, 2026 8:02 PM | New Things Are Coming | 21 | Hot Prints, Hot Styles. Yours Tomorrow | Jun 29, 2026 8:02 PM · 21 characters. Hot Prints, Hot Styles. Yours Tomorrow | |
| Jun 27, 2026 12:41 PM | Final Weekend | 13 | Join us at the House of Affirmation | Jun 27, 2026 12:41 PM · 13 characters. Join us at the House of Affirmation | |
| Jun 25, 2026 4:19 PM | AFRM, White + Blue | 18 | An iconic color story, the AFRM way. | Jun 25, 2026 4:19 PM · 18 characters. An iconic color story, the AFRM way. | |
| Jun 23, 2026 8:31 PM | Something Caught Your Eye? | 26 | Be Bold. Make It Yours. | Jun 23, 2026 8:31 PM · 26 characters. Be Bold. Make It Yours. | |
| Jun 23, 2026 8:01 PM | By Popular Demand: Active's Newest Prints | 41 | New In. Bound To Sell Out. | Jun 23, 2026 8:01 PM · 41 characters. New In. Bound To Sell Out. | |
| Jun 22, 2026 8:19 PM | Here to Move You | 16 | AFRM Active Returns Tomorrow | Jun 22, 2026 8:19 PM · 16 characters. AFRM Active Returns Tomorrow | |
| Jun 18, 2026 8:00 PM | See You Tomorrow LA | 19 | House of Affirmation Opens Tomorrow | Jun 18, 2026 8:00 PM · 19 characters. House of Affirmation Opens Tomorrow | |
| Jun 17, 2026 8:01 PM | BASICALLY A NEUTRAL | 19 | New Styles That Go With Everything | Jun 17, 2026 8:01 PM · 19 characters. New Styles That Go With Everything | |
| Jun 16, 2026 8:01 PM | NEW DROP: AFRM Hot American Summer | 34 | his is how AFRM does Summer | Jun 16, 2026 8:01 PM · 34 characters. his is how AFRM does Summer | |
| Jun 15, 2026 8:00 PM | Coming in HOT | 13 | New Drop, Yours Tomorrow. | Jun 15, 2026 8:00 PM · 13 characters. New Drop, Yours Tomorrow. | |
| Jun 14, 2026 11:02 AM | Just Add Sun | 12 | NEW Prints for Every Escape | Jun 14, 2026 11:02 AM · 12 characters. NEW Prints for Every Escape | |
| Jun 12, 2026 3:00 PM | We're Popping Up in LA | 22 | Welcome to the House of Affirmation | Jun 12, 2026 3:00 PM · 22 characters. Welcome to the House of Affirmation | |
| Jun 10, 2026 8:00 PM | High Voltage | 12 | Your Summer Color Story Just Arrived. | Jun 10, 2026 8:00 PM · 12 characters. Your Summer Color Story Just Arrived. | |
| Jun 9, 2026 8:00 PM | Bold + NEW | 10 | Bright prints and statement silhouettes made to stand out. | Jun 9, 2026 8:00 PM · 10 characters. Bright prints and statement silhouettes made to stand out. | |
| Jun 8, 2026 8:00 PM | It's Going To Be A Good One | 27 | Here's what's coming this Month | Jun 8, 2026 8:00 PM · 27 characters. Here's what's coming this Month | |
| Jun 7, 2026 11:01 AM | Be Your Own Muse | 16 | You Look Good in AFRM | Jun 7, 2026 11:01 AM · 16 characters. You Look Good in AFRM | |
| Jun 5, 2026 2:55 PM | GOING VIRAL | 11 | Your NEW Favorite Windbreaker is Here | Jun 5, 2026 2:55 PM · 11 characters. Your NEW Favorite Windbreaker is Here | |
| Jun 2, 2026 8:24 PM | Made for the Heat | 17 | Hot Prints for Hot Days | Jun 2, 2026 8:24 PM · 17 characters. Hot Prints for Hot Days | |
| May 31, 2026 10:01 AM | JUST IN: The New Trending Catsuit | 33 | You're About To See This Everywhere | May 31, 2026 10:01 AM · 33 characters. You're About To See This Everywhere | |
| May 30, 2026 10:02 AM | Stripes Never Go Out of Style | 29 | The stripe rib you already love, now in your new favorite colorway. | May 30, 2026 10:02 AM · 29 characters. The stripe rib you already love, now in your new favorite colorway. | |
| May 28, 2026 5:00 PM | NEW DROP: INSTANT HEAT | 22 | Your next obsessions. | May 28, 2026 5:00 PM · 22 characters. Your next obsessions. | |
| May 27, 2026 5:02 PM | WHY STOP NOW? | 13 | We’re on a hot streak. | May 27, 2026 5:02 PM · 13 characters. We’re on a hot streak. | |
| May 25, 2026 10:02 AM | NEW TO SALE | 11 | Up to 40% OFF | May 25, 2026 10:02 AM · 11 characters. Up to 40% OFF | |
| May 24, 2026 1:02 PM | RSVP YES | 8 | New occasion ready styles have arrived. | May 24, 2026 1:02 PM · 8 characters. New occasion ready styles have arrived. | |
| May 22, 2026 11:02 AM | Always Trending | 15 | Dots Never Go Out of Style | May 22, 2026 11:02 AM · 15 characters. Dots Never Go Out of Style | |
| May 21, 2026 3:00 PM | YOUR SOMETHING NEW | 18 | Light blues, soft lace, and prints you'll wear on repeat. | May 21, 2026 3:00 PM · 18 characters. Light blues, soft lace, and prints you'll wear on repeat. | |
| May 20, 2026 8:02 PM | NOT COOLING OFF | 15 | Hot Streak Drop III Launches Tomorrow | May 20, 2026 8:02 PM · 15 characters. Hot Streak Drop III Launches Tomorrow | |
| May 19, 2026 10:02 AM | NEW FAVORITE PRINT | 18 | Sweetened just right | May 19, 2026 10:02 AM · 18 characters. Sweetened just right | |
| May 17, 2026 11:00 AM | A Cooler Way In | 15 | Meet Your New Favorite Print | May 17, 2026 11:00 AM · 15 characters. Meet Your New Favorite Print | |
| May 17, 2026 1:04 AM | Something Caught Your Eye? | 26 | Be Bold. Make It Yours. | May 17, 2026 1:04 AM · 26 characters. Be Bold. Make It Yours. | |
| May 16, 2026 11:02 AM | SUIT YOURSELF | 13 | New Swim, now yours. | May 16, 2026 11:02 AM · 13 characters. New Swim, now yours. | |
| May 14, 2026 8:00 PM | NEW Arrivals are coming in HOT | 30 | New color, new swim, new everything. Available now. | May 14, 2026 8:00 PM · 30 characters. New color, new swim, new everything. Available now. | |
| May 13, 2026 8:00 PM | Heat, Swim + Color | 18 | Hot Streak Drop II lands tomorrow. | May 13, 2026 8:00 PM · 18 characters. Hot Streak Drop II lands tomorrow. | |
| May 12, 2026 2:49 PM | She's So Back | 13 | Just Restocked: The Viral Windbreaker | May 12, 2026 2:49 PM · 13 characters. Just Restocked: The Viral Windbreaker | |
| May 10, 2026 11:00 AM | It's a MOOD | 11 | The vibe is set. The destination is yours. | May 10, 2026 11:00 AM · 11 characters. The vibe is set. The destination is yours. | |
| May 8, 2026 8:00 PM | Here for the NEW Prints | 23 | Obviously. | May 8, 2026 8:00 PM · 23 characters. Obviously. | |
| May 7, 2026 8:02 PM | A NEW Drop That Turns Up The Heat | 33 | She's on a Hot Streak | May 7, 2026 8:02 PM · 33 characters. She's on a Hot Streak | |
| May 6, 2026 1:44 PM | HEAT ADVISORY | 13 | NEW Collection Drops Tomorrow | May 6, 2026 1:44 PM · 13 characters. NEW Collection Drops Tomorrow | |
| May 3, 2026 11:01 AM | The IT Girl Outfit | 18 | As Seen On You | May 3, 2026 11:01 AM · 18 characters. As Seen On You | |
| May 1, 2026 8:01 PM | Your NEW Obsessions | 19 | You Won't Need Convincing | May 1, 2026 8:01 PM · 19 characters. You Won't Need Convincing | |
| Apr 30, 2026 10:03 AM | NEW Colorways. Same Favorites. | 30 | It's a Solid Choice | Apr 30, 2026 10:03 AM · 30 characters. It's a Solid Choice | |
| Apr 29, 2026 10:01 AM | SHE'S GROUNDBREAKING | 20 | NEW florals for spring | Apr 29, 2026 10:01 AM · 20 characters. NEW florals for spring | |
| Apr 27, 2026 8:01 PM | The Windbreaker Everyone Wants | 30 | Sold out. Now Available for Pre-Order. | Apr 27, 2026 8:01 PM · 30 characters. Sold out. Now Available for Pre-Order. | |
| Apr 26, 2026 11:01 AM | UNDRESSED | 9 | New Minis. New Maxis. Dresses for every occasion. | Apr 26, 2026 11:01 AM · 9 characters. New Minis. New Maxis. Dresses for every occasion. | |
| Apr 24, 2026 4:26 PM | She's The Moment | 16 | The Viral Windbreaker. Almost Sold Out. | Apr 24, 2026 4:26 PM · 16 characters. The Viral Windbreaker. Almost Sold Out. | |
| Apr 23, 2026 8:01 PM | The New Arrivals You Asked For. | 31 | Entirely Worth The Wait | Apr 23, 2026 8:01 PM · 31 characters. Entirely Worth The Wait | |
| Apr 22, 2026 10:00 AM | Almost Yours | 12 | Sweet Talker Drop III. Yours Tomorrow. | Apr 22, 2026 10:00 AM · 12 characters. Sweet Talker Drop III. Yours Tomorrow. | |
| Apr 20, 2026 8:00 PM | Your New Shiny Obsession | 24 | Trust us. You'll be obsessed. | Apr 20, 2026 8:00 PM · 24 characters. Trust us. You'll be obsessed. | |
| Apr 19, 2026 11:02 AM | The Shorter The Better | 22 | The Mini Dress Edit is Here. | Apr 19, 2026 11:02 AM · 22 characters. The Mini Dress Edit is Here. |
Based on 170 emails received from Mar 16 to Nov 1, 2026. Times in US Eastern. How we collect