30% OFF IN-APP | Fall layering 101

Use this example
- Subject
- 30% OFF IN-APP | Fall layering 101
- From
- express@
b.express.com - Brand
- Express
- ESP
- Mailchimp
- Sent
- Thu Sep 18, 2025, 3:10 PM ET
- Size
- 132 KB
- Images
- 51
- Links
- 57, 2 of them buttons
- Subject length
- 34 characters
Against Express's usual
Sent in the 3 PM hour, which holds 22% of its emails; 29% arrive in the 11 AM hour. The subject is 34 characters; its average is 44.
Sent just before and after
| Sep 20, 2025 11:04 AM | 30% OFF monochrome tailored looks (+ $10 Express Cash) | |
| Sep 19, 2025 3:00 PM | $10 Express Cash | Fall stock-up: $25+ when you buy 2 or more | |
| Sep 19, 2025 11:09 AM | Not your dad’s chinos (30% off in the app + $10 Express Cash!) | |
| Sep 18, 2025 3:10 PM | 30% OFF IN-APP | Fall layering 101 (this email) | |
| Sep 18, 2025 11:00 AM | STARTS TODAY! 30% off everything, only in the app | |
| Sep 17, 2025 8:04 PM | It's the final countdown for BOGO 50% OFF EVERYTHING | |
| Sep 17, 2025 3:08 PM | Now or never: $249+ suits ends tonight |
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