STARTS TODAY! 30% off everything, only in the app

ExpressThursday, Sep 18, 2025 at 11:00 AM EasternMailchimp
ExpressSTARTS TODAY! 30% off everything, only in the app
Subject
STARTS TODAY! 30% off everything, only in the app
From
express@b.express.com
Brand
Express
Sent
Thu Sep 18, 2025, 11:00 AM ET
Size
103 KB
Images
36
Links
44, 1 of them buttons
Subject length
49 characters

Against Express's usual

Sent in its busiest hour, 11 AM, which holds 29% of its emails. The subject is 49 characters; its average is 44.

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Sent just before and after

Sep 19, 2025 3:00 PM$10 Express Cash | Fall stock-up: $25+ when you buy 2 or more
Sep 19, 2025 11:09 AMNot your dad’s chinos (30% off in the app + $10 Express Cash!)
Sep 18, 2025 3:10 PM30% OFF IN-APP | Fall layering 101
Sep 18, 2025 11:00 AMSTARTS TODAY! 30% off everything, only in the app (this email)
Sep 17, 2025 8:04 PMIt's the final countdown for BOGO 50% OFF EVERYTHING
Sep 17, 2025 3:08 PMNow or never: $249+ suits ends tonight
Sep 17, 2025 12:30 PMENDS TODAY: BOGO 50% OFF + EXTRA 20% OFF CLEARANCE

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