STARTS TODAY! 30% off everything, only in the app

Use this example
- Subject
- STARTS TODAY! 30% off everything, only in the app
- From
- express@
b.express.com - Brand
- Express
- ESP
- Mailchimp
- Sent
- Thu Sep 18, 2025, 11:00 AM ET
- Size
- 103 KB
- Images
- 36
- Links
- 44, 1 of them buttons
- Subject length
- 49 characters
Against Express's usual
Sent in its busiest hour, 11 AM, which holds 29% of its emails. The subject is 49 characters; its average is 44.
Sent just before and after
| Sep 19, 2025 3:00 PM | $10 Express Cash | Fall stock-up: $25+ when you buy 2 or more | |
| Sep 19, 2025 11:09 AM | Not your dad’s chinos (30% off in the app + $10 Express Cash!) | |
| Sep 18, 2025 3:10 PM | 30% OFF IN-APP | Fall layering 101 | |
| Sep 18, 2025 11:00 AM | STARTS TODAY! 30% off everything, only in the app (this email) | |
| Sep 17, 2025 8:04 PM | It's the final countdown for BOGO 50% OFF EVERYTHING | |
| Sep 17, 2025 3:08 PM | Now or never: $249+ suits ends tonight | |
| Sep 17, 2025 12:30 PM | ENDS TODAY: BOGO 50% OFF + EXTRA 20% OFF CLEARANCE |
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