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It's the final countdown for BOGO 50% OFF EVERYTHING

ExpressWednesday, Sep 17, 2025 at 8:04 PM EasternMailchimp
ExpressIt's the final countdown for BOGO 50% OFF EVERYTHING
Subject
It's the final countdown for BOGO 50% OFF EVERYTHING
From
express@b.express.com
Brand
Express
Sent
Wed Sep 17, 2025, 8:04 PM ET
Size
133 KB
Images
44
Links
58, 1 of them buttons
Subject length
52 characters

Against Express's usual

Sent in the 8 PM hour, which holds 15% of its emails; 29% arrive in the 11 AM hour. The subject is 52 characters; its average is 44.

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Sent just before and after

Sep 19, 2025 11:09 AMNot your dad’s chinos (30% off in the app + $10 Express Cash!)
Sep 18, 2025 3:10 PM30% OFF IN-APP | Fall layering 101
Sep 18, 2025 11:00 AMSTARTS TODAY! 30% off everything, only in the app
Sep 17, 2025 8:04 PMIt's the final countdown for BOGO 50% OFF EVERYTHING (this email)
Sep 17, 2025 3:08 PMNow or never: $249+ suits ends tonight
Sep 17, 2025 12:30 PMENDS TODAY: BOGO 50% OFF + EXTRA 20% OFF CLEARANCE
Sep 16, 2025 3:00 PMLimited time: $6+ CLEARANCE

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