BOGO 50% off jeans for him, her, everyone

Use this example
- Subject
- BOGO 50% off jeans for him, her, everyone
- From
- express@
b.express.com - Brand
- Express
- ESP
- Mailchimp
- Sent
- Mon Feb 23, 2026, 3:12 PM ET
- Size
- 156 KB
- Images
- 47
- Links
- 61, 1 of them buttons
- Subject length
- 41 characters
Against Express's usual
Sent in the 3 PM hour, which holds 22% of its emails; 29% arrive in the 11 AM hour. The subject is 41 characters; its average is 44.
Sent just before and after
| Feb 24, 2026 3:07 PM | FLASH SALE 📸 30% off starts @ 6 p.m. ET | |
| Feb 24, 2026 11:14 AM | 100s of NEW styles added! 50-70% off markdowns | |
| Feb 23, 2026 8:20 PM | An era that defined American cool (+ 20% off for Insiders!) | |
| Feb 23, 2026 3:12 PM | BOGO 50% off jeans for him, her, everyone (this email) | |
| Feb 23, 2026 11:30 AM | New season, new shirts >> $29+ when you buy 2+ | |
| Feb 22, 2026 8:05 PM | Final hours! Don’t miss 70% off markdowns | |
| Feb 22, 2026 3:22 PM | Dresses & suits for Easter, weddings, work… |
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