100s of NEW styles added! 50-70% off markdowns

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Use this example
- Subject
- 100s of NEW styles added! 50-70% off markdowns
- From
- express@
b.express.com - Brand
- Express
- ESP
- Mailchimp
- Sent
- Tue Feb 24, 2026, 11:14 AM ET
- Size
- 148 KB
- Images
- 44
- Links
- 59, 1 of them buttons
- Subject length
- 46 characters
Against Express's usual
Sent in its busiest hour, 11 AM, which holds 29% of its emails. The subject is 46 characters; its average is 44.
Sent just before and after
| Feb 25, 2026 11:17 AM | Last day! BOGO 50% off jeans & casual pants | |
| Feb 24, 2026 8:15 PM | Final hours for FLASH SALE! 30% off ends @ midnight | |
| Feb 24, 2026 3:07 PM | FLASH SALE 📸 30% off starts @ 6 p.m. ET | |
| Feb 24, 2026 11:14 AM | 100s of NEW styles added! 50-70% off markdowns (this email) | |
| Feb 23, 2026 8:20 PM | An era that defined American cool (+ 20% off for Insiders!) | |
| Feb 23, 2026 3:12 PM | BOGO 50% off jeans for him, her, everyone | |
| Feb 23, 2026 11:30 AM | New season, new shirts >> $29+ when you buy 2+ |
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