FLASH SALE ๐Ÿ“ธ 30% off starts @ 6 p.m. ET

ExpressTuesday, Feb 24, 2026 at 3:07 PM EasternMailchimp
ExpressFLASH SALE ๐Ÿ“ธ 30% off starts @ 6 p.m. ET
Subject
FLASH SALE ๐Ÿ“ธ 30% off starts @ 6 p.m. ET
From
express@b.express.com
Brand
Express
Sent
Tue Feb 24, 2026, 3:07 PM ET
Size
127 KB
Images
40
Links
46, 1 of them buttons
Subject length
39 characters

Against Express's usual

Sent in the 3 PM hour, which holds 22% of its emails; 29% arrive in the 11 AM hour. The subject is 39 characters; its average is 44.

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Sent just before and after

Feb 25, 2026 3:15 PMGood news! $29+ shirts when you buy 2+
Feb 25, 2026 11:17 AMLast day! BOGO 50% off jeans & casual pants
Feb 24, 2026 8:15 PMFinal hours for FLASH SALE! 30% off ends @ midnight
Feb 24, 2026 3:07 PMFLASH SALE ๐Ÿ“ธ 30% off starts @ 6 p.m. ET (this email)
Feb 24, 2026 11:14 AM100s of NEW styles added! 50-70% off markdowns
Feb 23, 2026 8:20 PMAn era that defined American cool (+ 20% off for Insiders!)
Feb 23, 2026 3:12 PMBOGO 50% off jeans for him, her, everyone

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