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An era that defined American cool (+ 20% off for Insiders!)

ExpressMonday, Feb 23, 2026 at 8:20 PM EasternMailchimp
ExpressAn era that defined American cool (+ 20% off for Insiders!)
Subject
An era that defined American cool (+ 20% off for Insiders!)
From
express@b.express.com
Brand
Express
Sent
Mon Feb 23, 2026, 8:20 PM ET
Size
162 KB
Images
51
Links
62, 1 of them buttons
Subject length
59 characters

Against Express's usual

Sent in the 8 PM hour, which holds 15% of its emails; 29% arrive in the 11 AM hour. The subject is 59 characters; its average is 44.

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Sent just before and after

Feb 24, 2026 8:15 PMFinal hours for FLASH SALE! 30% off ends @ midnight
Feb 24, 2026 3:07 PMFLASH SALE 📸 30% off starts @ 6 p.m. ET
Feb 24, 2026 11:14 AM100s of NEW styles added! 50-70% off markdowns
Feb 23, 2026 8:20 PMAn era that defined American cool (+ 20% off for Insiders!) (this email)
Feb 23, 2026 3:12 PMBOGO 50% off jeans for him, her, everyone
Feb 23, 2026 11:30 AMNew season, new shirts >> $29+ when you buy 2+
Feb 22, 2026 8:05 PMFinal hours! Don’t miss 70% off markdowns

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