Final hours for FLASH SALE! 30% off ends @ midnight

Use this example
- Subject
- Final hours for FLASH SALE! 30% off ends @ midnight
- From
- express@
b.express.com - Brand
- Express
- ESP
- Mailchimp
- Sent
- Tue Feb 24, 2026, 8:15 PM ET
- Size
- 127 KB
- Images
- 40
- Links
- 46, 1 of them buttons
- Subject length
- 51 characters
Against Express's usual
Sent in the 8 PM hour, which holds 15% of its emails; 29% arrive in the 11 AM hour. The subject is 51 characters; its average is 44.
Sent just before and after
| Feb 25, 2026 7:57 PM | Final hours! BOGO 50% off jeans & casual pants (+ EXTRA 20% off for Insiders) | |
| Feb 25, 2026 3:15 PM | Good news! $29+ shirts when you buy 2+ | |
| Feb 25, 2026 11:17 AM | Last day! BOGO 50% off jeans & casual pants | |
| Feb 24, 2026 8:15 PM | Final hours for FLASH SALE! 30% off ends @ midnight (this email) | |
| Feb 24, 2026 3:07 PM | FLASH SALE 📸 30% off starts @ 6 p.m. ET | |
| Feb 24, 2026 11:14 AM | 100s of NEW styles added! 50-70% off markdowns | |
| Feb 23, 2026 8:20 PM | An era that defined American cool (+ 20% off for Insiders!) |
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