They Sent It

Turns out, play is pretty smart 👩‍🔬

All that pouring and mixing is doing more than you think

SmolSunday, Aug 16, 2026 at 12:37 PM EasternKlaviyo
SmolTurns out, play is pretty smart 👩‍🔬
Subject
Turns out, play is pretty smart 👩‍🔬
Preview text
All that pouring and mixing is doing more than you think
From
hello@playsmol.com
Brand
Smol
Sent
Sun Aug 16, 2026, 12:37 PM ET
Size
35 KB
Images
9
Links
6, 1 of them buttons
Subject length
34 characters

Against Smol's usual

Sent in its busiest hour, 12 PM, which holds 42% of its emails. The subject is 34 characters; its average is 30.

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Subject
Turns out, play is pretty smart 👩‍🔬
Date
Sun, 16 Aug 2026 16:37:35 +0000 (UTC)
Message-ID domain
geopod-ismtpd-30
Return-Path domain
send.playsmol.com
DKIM signature
d=playsmol.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-canary-…-td227 with SMTP
  2. from (unnamed) by geopod-ismtpd-30 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Aug 30, 2026 12:07 PMYour new parenting sidekick 🌟
Aug 23, 2026 2:00 PMWe added $10 to your welcome offer 🎉
Aug 19, 2026 2:25 PMConsider this your sign to make the memory ✨
Aug 16, 2026 12:37 PMTurns out, play is pretty smart 👩‍🔬 (this email)
Aug 12, 2026 12:04 PMClass is in session ✏️
Aug 10, 2026 3:07 PMDon't miss out! ⏳
Aug 7, 2026 3:08 PMYou have good taste 😉

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