Universal Standard subject lines

561 subject lines averaging 32 characters.

PictureSent (Eastern)SubjectCharactersPreview text
Aug 7, 2026 9:07 AMUp to 50% off beach essentials!31You need these for LDWAug 7, 2026 9:07 AM · 31 characters. You need these for LDW
Aug 6, 2026 7:45 PMThe Geneva Dress is BACK!!26Our best-seller sold out for a reason.Aug 6, 2026 7:45 PM · 26 characters. Our best-seller sold out for a reason.
Aug 6, 2026 9:45 AMThe Button-Down Bench Just Got Deeper37The Elbe, The Artist, The Madison, The JanetAug 6, 2026 9:45 AM · 37 characters. The Elbe, The Artist, The Madison, The Janet
Aug 5, 2026 7:30 PM40% OFF: Turn Up the Color26Add a Pop of Summer of Summer ColorAug 5, 2026 7:30 PM · 26 characters. Add a Pop of Summer of Summer Color
Aug 5, 2026 9:35 AMYour Favorite Dresses Are Back30Claire, Tina, and Odeon just got restockedAug 5, 2026 9:35 AM · 30 characters. Claire, Tina, and Odeon just got restocked
Aug 4, 2026 7:15 PMNEW Kid on the block20Meet Samia new & non-negotiable.Aug 4, 2026 7:15 PM · 20 characters. Meet Samia new & non-negotiable.
Aug 4, 2026 4:37 PMMeet what’s new15Thoughtful silhouettes in premium fabrics, now availableAug 4, 2026 4:37 PM · 15 characters. Thoughtful silhouettes in premium fabrics, now available
Aug 4, 2026 10:00 AM[NEW]: Poplin Doesn't Do Seasons32Crisp enough for August, sharp enough for October.Aug 4, 2026 10:00 AM · 32 characters. Crisp enough for August, sharp enough for October.
Aug 3, 2026 7:31 PMPerfect Prints 40% Off!23Breathable linen. Unforgettable prints. 40% off.Aug 3, 2026 7:31 PM · 23 characters. Breathable linen. Unforgettable prints. 40% off.
Aug 3, 2026 9:45 AM📣 40% 📣 OFF 📣 LINEN 📣 DRESSES30The best time to buy is now!Aug 3, 2026 9:45 AM · 30 characters. The best time to buy is now!
Aug 2, 2026 8:05 PMYes, it's expensive. Here's why.3240% OFFAug 2, 2026 8:05 PM · 32 characters. 40% OFF
Aug 2, 2026 3:05 PMFOMO: 40% Off Linen19The Best of SummerAug 2, 2026 3:05 PM · 19 characters. The Best of Summer
Aug 2, 2026 2:37 PMA Little Extra: Now $40 Off $75!32Aug 2, 2026 2:37 PM · 32 characters.
Aug 2, 2026 9:05 AMUnder $100. Over-delivers.26Linen that costs lessAug 2, 2026 9:05 AM · 26 characters. Linen that costs less
Aug 1, 2026 7:30 PMSuit up. Linen only.2040% off the whole linen suiting lineupAug 1, 2026 7:30 PM · 20 characters. 40% off the whole linen suiting lineup
Aug 1, 2026 9:35 AM40% OFF: The button-downs that quit their day jobs50The best of the bestAug 1, 2026 9:35 AM · 50 characters. The best of the best
Jul 31, 2026 7:45 PMUnbeatable Prices on Linen Styles!3440% Off LinenJul 31, 2026 7:45 PM · 34 characters. 40% Off Linen
Jul 31, 2026 5:55 PMA Little Extra: Now $40 Off $75!32Jul 31, 2026 5:55 PM · 32 characters.
Jul 31, 2026 3:05 PMSTOP SCROLLING: 40% Off Linen29Your Linen Obsession Just Got CheaperJul 31, 2026 3:05 PM · 29 characters. Your Linen Obsession Just Got Cheaper
Jul 31, 2026 9:05 AMLINEN. IS. ON. SALE.20You've been waiting for this.Jul 31, 2026 9:05 AM · 20 characters. You've been waiting for this.
Jul 30, 2026 8:45 PMEmbrace Summer: Capture the Art 🎨34Prints, drape & movement. All in one drop.Jul 30, 2026 8:45 PM · 34 characters. Prints, drape & movement. All in one drop.
Jul 29, 2026 7:05 PMFINAL HOURS to save up to 75% OFF33Styles as low as $74Jul 29, 2026 7:05 PM · 33 characters. Styles as low as $74
Jul 29, 2026 2:55 PMCLOCK IS TICKING! Rebuild your wardrobe!40Save up to 75% off.Jul 29, 2026 2:55 PM · 40 characters. Save up to 75% off.
Jul 29, 2026 9:05 AMLAST CHANCE: $74 styles ends tonight36The best day to overhaul your wardrobe is TODAY!Jul 29, 2026 9:05 AM · 36 characters. The best day to overhaul your wardrobe is TODAY!
Jul 28, 2026 7:15 PMWe Overhauled Your Wardrobe!28At the BEST priceJul 28, 2026 7:15 PM · 28 characters. At the BEST price
Jul 28, 2026 9:35 AMOn SUPER sale & ready to wear29have you seen this?Jul 28, 2026 9:35 AM · 29 characters. have you seen this?
Jul 27, 2026 7:05 PMMAJOR upgrade, MAJOR sale25Hi there, I wanted to make sure you've seen the latest promotion on our site.Jul 27, 2026 7:05 PM · 25 characters. Hi there, I wanted to make sure you've seen the latest promotion on our site.
Jul 27, 2026 9:30 AMA $74 trench is a personality trait35Blazers, trenches, vests galore!Jul 27, 2026 9:30 AM · 35 characters. Blazers, trenches, vests galore!
Jul 26, 2026 7:30 PMA quick reminder before another day slips by.45stack & saveJul 26, 2026 7:30 PM · 45 characters. stack & save
Jul 26, 2026 2:30 PM3 must-have pants, $84 each when you bundle43cupro, denim, and linen, all for $252 total.Jul 26, 2026 2:30 PM · 43 characters. cupro, denim, and linen, all for $252 total.
Jul 26, 2026 9:15 AMDresses up to 75% OFF!22Your wardrobe is about to be next levelJul 26, 2026 9:15 AM · 22 characters. Your wardrobe is about to be next level
Jul 25, 2026 7:45 PMNEW arrivals as low as $74 each31Brand new and still on sale!Jul 25, 2026 7:45 PM · 31 characters. Brand new and still on sale!
Jul 25, 2026 2:30 PMWant $74 jeans?15Denim math, decoded.Jul 25, 2026 2:30 PM · 15 characters. Denim math, decoded.
Jul 25, 2026 9:30 AMPick your price: $94. $84. $74.31The First-Ever Build Your Own Wardrobe!Jul 25, 2026 9:30 AM · 31 characters. The First-Ever Build Your Own Wardrobe!
Jul 24, 2026 7:30 PMUp to 75% off 12 pre-styled capsules, zero guesswork52We already built your outfit (you're welcome)Jul 24, 2026 7:30 PM · 52 characters. We already built your outfit (you're welcome)
Jul 24, 2026 1:00 PMBIG LAUNCH ALERT: Up to 75% off31styles as low as $74Jul 24, 2026 1:00 PM · 31 characters. styles as low as $74
Jul 24, 2026 9:45 AMIt's here: Build Your Wardrobe (buy more, save more, obviously)63Up to 75% OFF 2 pieces, 3 pieces, 4 pieces. No code needed.Jul 24, 2026 9:45 AM · 63 characters. Up to 75% OFF 2 pieces, 3 pieces, 4 pieces. No code needed.
Jul 23, 2026 7:30 PM🍋 Last Squeeze: 40% Off Ends Tonight37Zest Dressed & Easy Peasy!Jul 23, 2026 7:30 PM · 37 characters. Zest Dressed & Easy Peasy!
Jul 23, 2026 9:55 AM🍋 40% OFF 🍋 Limoncello Styles 🍋32It’s National Lemon Day, after all.Jul 23, 2026 9:55 AM · 32 characters. It’s National Lemon Day, after all.
Jul 22, 2026 7:45 PMLast call: HeatSAVE ends in hours33Seriously — this is the last one.Jul 22, 2026 7:45 PM · 33 characters. Seriously — this is the last one.
Jul 22, 2026 9:45 AM25% Off + EXTRA 25% Disappears Tonight ⏱️41It’s the last day of the HeatSAVE double discount.Jul 22, 2026 9:45 AM · 41 characters. It’s the last day of the HeatSAVE double discount.
Jul 21, 2026 7:30 PM5-Stars & 44% OFF!18NEW colors. Just for HeatSAVE!Jul 21, 2026 7:30 PM · 18 characters. NEW colors. Just for HeatSAVE!
Jul 21, 2026 10:00 AMNewness ROUNDUP up to 44% OFF29All our NEW HeatSAVE styles are in.Jul 21, 2026 10:00 AM · 29 characters. All our NEW HeatSAVE styles are in.
Jul 20, 2026 7:30 PMThe BEST of HeatSAVE up to 44% off34Bestsellers are in. They’re still 25% + OFF.Jul 20, 2026 7:30 PM · 34 characters. Bestsellers are in. They’re still 25% + OFF.
Jul 20, 2026 10:00 AM25%+ OFF + EXTRA 25% OFF ➡️ The Layer You’ll Want Later55It's hot out. This turtleneck deal is COOL.Jul 20, 2026 10:00 AM · 55 characters. It's hot out. This turtleneck deal is COOL.
Jul 19, 2026 7:45 PMYour Summer Sweat Edit: Nearly Half OFF39Build yourself the coziest cart with HeatSave.Jul 19, 2026 7:45 PM · 39 characters. Build yourself the coziest cart with HeatSave.
Jul 19, 2026 2:45 PMNew sweats. New bundles. Same DOUBLE discount.46We make scoring an extra 25% extra easy.Jul 19, 2026 2:45 PM · 46 characters. We make scoring an extra 25% extra easy.
Jul 19, 2026 2:34 PMReminder: Your $30 Off Code Expires Soon!41Jul 19, 2026 2:34 PM · 41 characters.
Jul 19, 2026 9:30 AMNew HeatSAVE Styles Dropped2725% OFF + EXTRA 25% still going strong.Jul 19, 2026 9:30 AM · 27 characters. 25% OFF + EXTRA 25% still going strong.
Jul 18, 2026 7:30 PMBreton Dresses: 25% off + an EXTRA 25% off42Stripe Right Into SavingsJul 18, 2026 7:30 PM · 42 characters. Stripe Right Into Savings

Based on 561 emails received from Mar 16 to Nov 5, 2026. Times in US Eastern. How we collect

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.