Universal Standard subject lines

561 subject lines averaging 32 characters.

PictureSent (Eastern)SubjectCharactersPreview text
Aug 27, 2026 7:45 PMNEW Trench & On SALE!2130% off sitewide is oooooon!Aug 27, 2026 7:45 PM · 21 characters. 30% off sitewide is oooooon!
Aug 27, 2026 10:02 AM30% Off Your New Fall Jeans27Your Fall moodboard is callingAug 27, 2026 10:02 AM · 27 characters. Your Fall moodboard is calling
Aug 26, 2026 7:45 PMAHHHHHHH!!!!1230% Off has us screaming!Aug 26, 2026 7:45 PM · 12 characters. 30% Off has us screaming!
Aug 26, 2026 12:15 PMMy Sale Picks are 30% Off! So is everything else...51Aug 26, 2026 12:15 PM · 51 characters.
Aug 26, 2026 8:45 AM30% OFF SITEWIDE?! 😍21Everything you've been eyeingAug 26, 2026 8:45 AM · 21 characters. Everything you've been eyeing
Aug 25, 2026 7:30 PMA Better Kind of Sheath Dress29Slip into the all-new The Penny Tailored Ponte.Aug 25, 2026 7:30 PM · 29 characters. Slip into the all-new The Penny Tailored Ponte.
Aug 25, 2026 9:45 AMPick Your Ponte Pant Player27Wide leg, cigarette, kick flare, bootcut & more.Aug 25, 2026 9:45 AM · 27 characters. Wide leg, cigarette, kick flare, bootcut & more.
Aug 24, 2026 7:30 PMFINALLY: Our Best Fashion Blazer is BACK!41New color, four pockets, gold hardware & so chicAug 24, 2026 7:30 PM · 41 characters. New color, four pockets, gold hardware & so chic
Aug 24, 2026 10:00 AMThe Carla Skirt Sells Out Every Time36Here's your head start: five fall colors, two brand new.Aug 24, 2026 10:00 AM · 36 characters. Here's your head start: five fall colors, two brand new.
Aug 23, 2026 7:45 PMA New Class of Tailoring24Four fresh silhouettes just joined your modern work wardrobe.Aug 23, 2026 7:45 PM · 24 characters. Four fresh silhouettes just joined your modern work wardrobe.
Aug 23, 2026 2:30 PM🟩 Modern Tailoring: The Green Scene 🟩38Kombu, Gemstone, Forest—one color story, dozens of ways to wear it.Aug 23, 2026 2:30 PM · 38 characters. Kombu, Gemstone, Forest—one color story, dozens of ways to wear it.
Aug 23, 2026 9:45 AM50% or more off our fanciest styles35Stretch linen blend, embroidered styles included & now on saleAug 23, 2026 9:45 AM · 35 characters. Stretch linen blend, embroidered styles included & now on sale
Aug 22, 2026 7:30 PMYour Fave Ponte Pant Earned Its Stripes39The Stephanie Pant gets a new sporty streak.Aug 22, 2026 7:30 PM · 39 characters. The Stephanie Pant gets a new sporty streak.
Aug 22, 2026 9:00 AMNEW: The Blazer With Drama Built In 💅38Add shape right where you want it.Aug 22, 2026 9:00 AM · 38 characters. Add shape right where you want it.
Aug 21, 2026 7:30 PMThe Lando: Twice as Tailored28Sculpted seamwork defines our new Lando Top and Dress.Aug 21, 2026 7:30 PM · 28 characters. Sculpted seamwork defines our new Lando Top and Dress.
Aug 21, 2026 9:30 AMAT LEAST 50% OFF ONE CATEGORY29Our favorite summer fabric, half off or betterAug 21, 2026 9:30 AM · 29 characters. Our favorite summer fabric, half off or better
Aug 20, 2026 7:55 PMThe Return of the Saskia Ponte Dress36Now in five rich fall shades.Aug 20, 2026 7:55 PM · 36 characters. Now in five rich fall shades.
Aug 20, 2026 9:45 AMNEW COLLECTION LANDED21Modern tailoring meets rich new huesAug 20, 2026 9:45 AM · 21 characters. Modern tailoring meets rich new hues
Aug 19, 2026 4:22 PMNew Arrivals We Think You'll Love33A personalized roundup of our latest styles, just for you. P.S. They're all on sale.Aug 19, 2026 4:22 PM · 33 characters. A personalized roundup of our latest styles, just for you. P.S. They're all on sale.
Aug 19, 2026 12:15 PMA few hours left — ends 5pm ET.33Up to 85% off. Not a drill.Aug 19, 2026 12:15 PM · 33 characters. Up to 85% off. Not a drill.
Aug 19, 2026 10:10 AMEnd of season: 40-85% off ends at 5pm ET.41Starting at $14. That's it, that's the email.Aug 19, 2026 10:10 AM · 41 characters. Starting at $14. That's it, that's the email.
Aug 18, 2026 7:45 PMUp to 85% off. 800+ styles. We've lost our minds.49Starting at $14. Ends tomorrow at 5pm ET. Act like it.Aug 18, 2026 7:45 PM · 49 characters. Starting at $14. Ends tomorrow at 5pm ET. Act like it.
Aug 18, 2026 2:30 PMDresses from $38. Up to 85% off. Yes, really.45Designed to keep you cool · Ends tomorrow 5pm ETAug 18, 2026 2:30 PM · 45 characters. Designed to keep you cool · Ends tomorrow 5pm ET
Aug 18, 2026 9:30 AMNEW STYLES ADDED16Up to 85% off. Ends tomorrow at 5pm ET.Aug 18, 2026 9:30 AM · 16 characters. Up to 85% off. Ends tomorrow at 5pm ET.
Aug 17, 2026 7:30 PMTwo. Days. Left.16Up to 85% off, 800+ stylesAug 17, 2026 7:30 PM · 16 characters. Up to 85% off, 800+ styles
Aug 17, 2026 10:00 AMUp to 85% off — limited sizes remaining41Now is your momentAug 17, 2026 10:00 AM · 41 characters. Now is your moment
Aug 16, 2026 7:45 PMALERT: Our Deepest Markdowns Yet!33BIG End of Season Sale ends in daysAug 16, 2026 7:45 PM · 33 characters. BIG End of Season Sale ends in days
Aug 16, 2026 2:45 PMDid you see that prices dropped?32Aug 16, 2026 2:45 PM · 32 characters.
Aug 16, 2026 9:30 AMPrices. Have. Dropped.22Now 40-85% OFF, 800+ styles ☀️Aug 16, 2026 9:30 AM · 22 characters. Now 40-85% OFF, 800+ styles ☀️
Aug 15, 2026 7:30 PMCustomer favorites, now 40-80% off34Our fastest-moving styles, on saleAug 15, 2026 7:30 PM · 34 characters. Our fastest-moving styles, on sale
Aug 15, 2026 2:15 PMThis dress: $59, 80% off24The BIG End of Season Sale is ON!Aug 15, 2026 2:15 PM · 24 characters. The BIG End of Season Sale is ON!
Aug 15, 2026 9:05 AMJEANS UNDER $50 — over two dozen styles41No, that's not a typoAug 15, 2026 9:05 AM · 41 characters. No, that's not a typo
Aug 14, 2026 7:30 PMMAJOR SALE ALERT!17Sweaters & Tops up to 80% OffAug 14, 2026 7:30 PM · 17 characters. Sweaters & Tops up to 80% Off
Aug 14, 2026 9:30 AMJackets & blazers, now 40-60% off select styles47While supplies lastAug 14, 2026 9:30 AM · 47 characters. While supplies last
Aug 13, 2026 7:45 PMDRESSES STARTING AT $4423The BIG End of Season Sale is ON!Aug 13, 2026 7:45 PM · 23 characters. The BIG End of Season Sale is ON!
Aug 13, 2026 3:15 PM⚠️ 800+ Styles Up to 80% off?! ⚠️33Limited inventory. Major markdowns.Aug 13, 2026 3:15 PM · 33 characters. Limited inventory. Major markdowns.
Aug 13, 2026 9:30 AMAhhh! 800+ styles are up to 80% off!36The BIG End of Season Sale is HEREAug 13, 2026 9:30 AM · 36 characters. The BIG End of Season Sale is HERE
Aug 12, 2026 8:00 PMThis Sweater is having a MOMENT31New & Noteworthy!!Aug 12, 2026 8:00 PM · 31 characters. New & Noteworthy!!
Aug 12, 2026 9:02 AMThanks, it’s new!19Sweaters & Denim = FallAug 12, 2026 9:02 AM · 19 characters. Sweaters & Denim = Fall
Aug 11, 2026 7:45 PMTapered Jeans, Turtleneck Energy32Elevated, but make it easy.Aug 11, 2026 7:45 PM · 32 characters. Elevated, but make it easy.
Aug 11, 2026 10:00 AMSkinny Jeans Never Left.24Skinny Jeans were always in.Aug 11, 2026 10:00 AM · 24 characters. Skinny Jeans were always in.
Aug 10, 2026 7:45 PMStraight Leg Is Never Going Out of Style40Etta, Ella, and Donna — three straight leg fits, zero wrong choices.Aug 10, 2026 7:45 PM · 40 characters. Etta, Ella, and Donna — three straight leg fits, zero wrong choices.
Aug 10, 2026 9:55 AMThis Chicest Stripe19So chic it should come with a warning label.Aug 10, 2026 9:55 AM · 19 characters. So chic it should come with a warning label.
Aug 9, 2026 7:15 PMDid you hear? 40% Off All Linen31Repeat: 40% Off ALL LinenAug 9, 2026 7:15 PM · 31 characters. Repeat: 40% Off ALL Linen
Aug 9, 2026 3:05 PMPsssst: Summer Friday Deals are Still Live!43deals expire soon!Aug 9, 2026 3:05 PM · 43 characters. deals expire soon!
Aug 9, 2026 9:06 AMOne Yarn. Nine Ways to Wear It.31Sweater tops, cardigans, vests, shells, turtlenecksAug 9, 2026 9:06 AM · 31 characters. Sweater tops, cardigans, vests, shells, turtlenecks
Aug 8, 2026 7:45 PMThe Only Outfit Formula You Need This Fall42Do the math: sweaters & jeans always work.Aug 8, 2026 7:45 PM · 42 characters. Do the math: sweaters & jeans always work.
Aug 8, 2026 9:45 AMNEW + Soft Spun = Fall Dreams29Chic, Plush, and Finally here!Aug 8, 2026 9:45 AM · 29 characters. Chic, Plush, and Finally here!
Aug 7, 2026 7:05 PMNEW! Fall's Non-Negotiables Just Landed39New sweaters. Restocked denim icons. The only two categories you need this season.Aug 7, 2026 7:05 PM · 39 characters. New sweaters. Restocked denim icons. The only two categories you need this season.
Aug 7, 2026 3:05 PM40% Off & Almost GONE21Don't let summer pass you by!Aug 7, 2026 3:05 PM · 21 characters. Don't let summer pass you by!

Based on 561 emails received from Mar 16 to Nov 5, 2026. Times in US Eastern. How we collect

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.