Universal Standard subject lines
561 subject lines averaging 32 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Sep 14, 2026 7:45 PM | The season's silhouette, fit for every size. | 44 | Four Barrel Legs. One Will Be Yours. | Sep 14, 2026 7:45 PM · 44 characters. Four Barrel Legs. One Will Be Yours. | |
| Sep 14, 2026 9:45 AM | Ten Plaids. Find Yours. | 23 | Finally Flannel Season! | Sep 14, 2026 9:45 AM · 23 characters. Finally Flannel Season! | |
| Sep 13, 2026 7:30 PM | Your Favorites, In Fall's Best Colors | 37 | The hues are here, while supplies last. | Sep 13, 2026 7:30 PM · 37 characters. The hues are here, while supplies last. | |
| Sep 13, 2026 2:30 PM | Lucy's Five Picks From The Heritage Edit | 40 | Our VIP concierge on what she'd buy first this fall. | Sep 13, 2026 2:30 PM · 40 characters. Our VIP concierge on what she'd buy first this fall. | |
| Sep 13, 2026 9:30 AM | Scroll responsibly. | 19 | Denim, knits, coats, flannel. Everything in the Fall Shop. | Sep 13, 2026 9:30 AM · 19 characters. Denim, knits, coats, flannel. Everything in the Fall Shop. | |
| Sep 12, 2026 7:45 PM | NEW DENIM: Meet Ramona & Brandi | 31 | A new straight leg and a new barrel leg. | Sep 12, 2026 7:45 PM · 31 characters. A new straight leg and a new barrel leg. | |
| Sep 12, 2026 2:30 PM | The Heritage Edit is here | 25 | Denim, sweaters, outerwear, flannel. Fall just got its uniform. | Sep 12, 2026 2:30 PM · 25 characters. Denim, sweaters, outerwear, flannel. Fall just got its uniform. | |
| Sep 12, 2026 9:31 AM | NEW: Flannel That Feels Like A Blanket | 38 | The Maine Stretch Flannel Shirt and Shirtdress. Brushed soft, quietly stretchy. | Sep 12, 2026 9:31 AM · 38 characters. The Maine Stretch Flannel Shirt and Shirtdress. Brushed soft, quietly stretchy. | |
| Sep 11, 2026 7:30 PM | NEW: The Coats You'll Live In | 29 | Callaghan, Marlo, Kidjo, Highlands, Beas. | Sep 11, 2026 7:30 PM · 29 characters. Callaghan, Marlo, Kidjo, Highlands, Beas. | |
| Sep 11, 2026 9:45 AM | Four New Sweaters. Zero Itch. | 29 | The Soft Spun Polo, the Long Sleeve, the Lady Polo, and a sweater skirt to match. | Sep 11, 2026 9:45 AM · 29 characters. The Soft Spun Polo, the Long Sleeve, the Lady Polo, and a sweater skirt to match. | |
| Sep 10, 2026 7:30 PM | NEW COLLECTION: Fall Just Got Its Uniform | 41 | Denim. Sweaters. Outerwear. Flannel. The Heritage Edit is here. | Sep 10, 2026 7:30 PM · 41 characters. Denim. Sweaters. Outerwear. Flannel. The Heritage Edit is here. | |
| Sep 10, 2026 9:45 AM | New Ponte Dresses with Zero Guesswork ✔️ | 40 | Zip ‘em, wear ‘em, done. Here are your new wardrobe shortcuts. | Sep 10, 2026 9:45 AM · 40 characters. Zip ‘em, wear ‘em, done. Here are your new wardrobe shortcuts. | |
| Sep 9, 2026 7:30 PM | Hours left on the belt you waited years for | 43 | Limited quantity & pre-sale closes overnight | Sep 9, 2026 7:30 PM · 43 characters. Limited quantity & pre-sale closes overnight | |
| Sep 9, 2026 11:00 AM | FINALLY: The belt. Seriously, FINALLY. | 38 | Years of your emails. One belt that actually fits. Pre-sale is open. | Sep 9, 2026 11:00 AM · 38 characters. Years of your emails. One belt that actually fits. Pre-sale is open. | |
| Sep 9, 2026 7:45 AM | 2 HOUR WARNING: sale ends 10am ET | 33 | Sep 9, 2026 7:45 AM · 33 characters. | ||
| Sep 8, 2026 7:45 PM | LAST CHANCE TO STACK SAVINGS! | 29 | Sale Ends 10AM ET Tomorrow | Sep 8, 2026 7:45 PM · 29 characters. Sale Ends 10AM ET Tomorrow | |
| Sep 8, 2026 2:30 PM | Final! Final! Sale Ends Tomorrow. | 33 | Sep 8, 2026 2:30 PM · 33 characters. | ||
| Sep 8, 2026 8:45 AM | Hurry! 30% Off Sitewide Ends TOMORROW at 10AM ET! | 49 | Get your cart in order before the clock runs out. | Sep 8, 2026 8:45 AM · 49 characters. Get your cart in order before the clock runs out. | |
| Sep 7, 2026 7:15 PM | Hurry! 30% Off Sitewide Ends Wednesday at 10am ET! | 50 | Get your cart in order before the clock runs out. | Sep 7, 2026 7:15 PM · 50 characters. Get your cart in order before the clock runs out. | |
| Sep 7, 2026 4:15 PM | This is the one to open | 23 | Sep 7, 2026 4:15 PM · 23 characters. | ||
| Sep 7, 2026 12:31 PM | ALERT! Double-dip discount: 30% + an extra 10% | 46 | Yes, they stack. Sitewide. | Sep 7, 2026 12:31 PM · 46 characters. Yes, they stack. Sitewide. | |
| Sep 7, 2026 8:30 AM | 30% OFF + EXTRA 10% OFF | 23 | Plot twist: our sale got better | Sep 7, 2026 8:30 AM · 23 characters. Plot twist: our sale got better | |
| Sep 6, 2026 7:30 PM | 50% - 55% OFF SELECT SUMMER STYLES | 34 | While supplies last. | Sep 6, 2026 7:30 PM · 34 characters. While supplies last. | |
| Sep 6, 2026 2:30 PM | One Outfit. Two Pieces. 30% Off Both. | 37 | The Endora Blouse + the Charlotte Faux Leather Skirt. Outfit solved. | Sep 6, 2026 2:30 PM · 37 characters. The Endora Blouse + the Charlotte Faux Leather Skirt. Outfit solved. | |
| Sep 6, 2026 9:15 AM | Trench weather is coming. It's 30% Off! | 39 | Derjon, Freya, & Park. All 30% off, no code. | Sep 6, 2026 9:15 AM · 39 characters. Derjon, Freya, & Park. All 30% off, no code. | |
| Sep 5, 2026 7:45 PM | 30% OFF SITEWIDE | 16 | Six bestsellers. New prints, new colorways. | Sep 5, 2026 7:45 PM · 16 characters. Six bestsellers. New prints, new colorways. | |
| Sep 5, 2026 2:30 PM | Meet The Four NEW Prints. ALL 30% OFF! | 38 | Shop 30% off Sitewide! | Sep 5, 2026 2:30 PM · 38 characters. Shop 30% off Sitewide! | |
| Sep 5, 2026 9:30 AM | 50% Off Select Stripes. 30% off SITEWIDE | 40 | Select Bretons are 50% off. Everything else is 30%. No code. | Sep 5, 2026 9:30 AM · 40 characters. Select Bretons are 50% off. Everything else is 30%. No code. | |
| Sep 4, 2026 7:45 PM | No Ironing Required. 30% Off. | 29 | 30% off sitewide!! Yes, sitewide. | Sep 4, 2026 7:45 PM · 29 characters. 30% off sitewide!! Yes, sitewide. | |
| Sep 4, 2026 5:11 PM | New Arrivals We Think You'll Love | 33 | A personalized roundup of our latest styles, just for you. P.S. They're all on sale. | Sep 4, 2026 5:11 PM · 33 characters. A personalized roundup of our latest styles, just for you. P.S. They're all on sale. | |
| Sep 4, 2026 3:00 PM | NEW COLLECTION ALERT! | 21 | 30% off the NEW Fall Shop | Sep 4, 2026 3:00 PM · 21 characters. 30% off the NEW Fall Shop | |
| Sep 4, 2026 9:30 AM | Chic Doesn't Take A Season Off. NOW 30% Off. | 44 | The sitewide 30% off sale is happening! | Sep 4, 2026 9:30 AM · 44 characters. The sitewide 30% off sale is happening! | |
| Sep 3, 2026 7:45 PM | 50% OFF SELECT DENIM STYLES | 27 | You’re welcome. | Sep 3, 2026 7:45 PM · 27 characters. You’re welcome. | |
| Sep 3, 2026 12:30 PM | 30% Off The Fall Shop | 21 | New arrivals, 30% off. | Sep 3, 2026 12:30 PM · 21 characters. New arrivals, 30% off. | |
| Sep 3, 2026 9:16 AM | 30% off the NEW Fall Shop | 25 | NEW COLLECTION ALERT! | Sep 3, 2026 9:16 AM · 25 characters. NEW COLLECTION ALERT! | |
| Sep 2, 2026 7:30 PM | 30% OFF SITEWIDE | 16 | Including fall colors that aren't brown. | Sep 2, 2026 7:30 PM · 16 characters. Including fall colors that aren't brown. | |
| Sep 2, 2026 9:45 AM | 300+ Styles, Now an Extra 30% Off | 33 | Your next favorite is waiting | Sep 2, 2026 9:45 AM · 33 characters. Your next favorite is waiting | |
| Sep 1, 2026 7:30 PM | AHHH-D TO CART!!!! | 18 | 30% off sitewide is happening now! | Sep 1, 2026 7:30 PM · 18 characters. 30% off sitewide is happening now! | |
| Sep 1, 2026 9:30 AM | 30% off sitewide. Go ahead, fall for everything. | 48 | The softest sweaters | Sep 1, 2026 9:30 AM · 48 characters. The softest sweaters | |
| Aug 31, 2026 7:30 PM | DOUBLE-DIP ALERT: Extra 30% off 300+ Final Few styles | 53 | Because one discount is never enough. | Aug 31, 2026 7:30 PM · 53 characters. Because one discount is never enough. | |
| Aug 31, 2026 9:45 AM | 30% off the button-down that doesn't gape | 41 | Plus literally everything else | Aug 31, 2026 9:45 AM · 41 characters. Plus literally everything else | |
| Aug 30, 2026 7:45 PM | 50% OFF select denim. Right before you actually need it. | 56 | Sitewide's 30% off too, but denim wins. | Aug 30, 2026 7:45 PM · 56 characters. Sitewide's 30% off too, but denim wins. | |
| Aug 30, 2026 2:30 PM | REMINDER: 30% OFF SITEWIDE!! | 28 | The whole shebang, 30% off | Aug 30, 2026 2:30 PM · 28 characters. The whole shebang, 30% off | |
| Aug 30, 2026 9:30 AM | Extra 30% Off 300+ Styles | 25 | Open for a great deal! | Aug 30, 2026 9:30 AM · 25 characters. Open for a great deal! | |
| Aug 29, 2026 7:45 PM | 30% OFF SWEATERS! | 17 | In August? Yes. Run. | Aug 29, 2026 7:45 PM · 17 characters. In August? Yes. Run. | |
| Aug 29, 2026 3:00 PM | Ready, Set, Save 50% on Select Styles | 37 | Just one click away | Aug 29, 2026 3:00 PM · 37 characters. Just one click away | |
| Aug 29, 2026 9:30 AM | ON SALE: New Tees. Starting at $38.50. No Code Needed. | 54 | Four tees that just launched! | Aug 29, 2026 9:30 AM · 54 characters. Four tees that just launched! | |
| Aug 28, 2026 7:30 PM | 50% OFF. One Color. Guess Which. | 32 | Plus 30% off sitewide, no code needed | Aug 28, 2026 7:30 PM · 32 characters. Plus 30% off sitewide, no code needed | |
| Aug 28, 2026 2:00 PM | 30% Off Your Fall Transition + Everything Sitewide! | 51 | The shirts and shirtdresses carrying you into September. | Aug 28, 2026 2:00 PM · 51 characters. The shirts and shirtdresses carrying you into September. | |
| Aug 28, 2026 10:00 AM | Extra 30% Off 300+ Styles | 25 | Open for a great deal! | Aug 28, 2026 10:00 AM · 25 characters. Open for a great deal! |
Based on 561 emails received from Mar 16 to Nov 5, 2026. Times in US Eastern. How we collect