30% off everything. Ends 9/30

Preview text: Starter Kits, refills, toothpaste and more are all included.

WilloTuesday, Sep 22, 2026 at 12:05 PM EasternKlaviyo
Willo30% off everything. Ends 9/30
Subject
30% off everything. Ends 9/30
Preview text
Starter Kits, refills, toothpaste and more are all included.
From
store@willo.com
Brand
Willo
Sent
Tue Sep 22, 2026, 12:05 PM ET
Size
36 KB
Images
8
Links
9, 6 of them buttons
Subject length
29 characters

Against Willo's usual

Sent in the 12 PM hour, which holds 5% of its emails; 30% arrive in the 7 PM hour. The subject is 29 characters; its average is 39.

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Sent just before and after

Sep 28, 2026 4:45 PMA mistake on our end = a few more days to save
Sep 27, 2026 4:01 PMKeeping their current toothbrush has a cost, too
Sep 24, 2026 12:00 PMDon't miss out on 30% savings
Sep 22, 2026 12:05 PM30% off everything. Ends 9/30 (this email)
Sep 17, 2026 7:03 PMI have two very different brushing problems
Sep 13, 2026 4:00 PMWhat a dentist found after her son brushed
Sep 9, 2026 7:00 PMThat's a lot of brushing to get right.

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