Keeping their current toothbrush has a cost, too

Preview text: Missed spots. Rushed brushing. Wondering if they did it right. What are you really saving?

Willo

Sunday, Sep 27, 2026 at 4:01 PM EasternKlaviyo

WilloKeeping their current toothbrush has a cost, too

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Keeping their current toothbrush has a cost, too - email from Willo

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Subject: Keeping their current toothbrush has a cost, too
Preview text: Missed spots. Rushed brushing. Wondering if they did it right. What are you really saving?
From: store@willo.com
Brand: Willo
ESP: Klaviyo
Sent: Sun Sep 27, 2026, 4:01 PM ET
Size: 39 KB
Images: 8
Links: 9, 6 of them buttons
Subject length: 48 characters

Against Willo's usual

Sent in the 4 PM hour, which holds 16% of its emails; 29% arrive in the 7 PM hour. The subject is 48 characters; its average is 39.

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From: Katie from Willo <[email protected]>
Subject: Keeping their current toothbrush has a cost, too
Date: Sun, 27 Sep 2026 20:01:35 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.send.willo.com
DKIM signature: d=shared.klaviyomail.com s=def1; d=send.willo.com s=mtd1
List-Unsubscribe: Present, one-click

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from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

	Oct 4, 2026 4:00 PM	“Super cool system!” ⭐⭐⭐⭐⭐
	Oct 2, 2026 11:45 AM	Zev’s mom calls it “night and day”
	Sep 28, 2026 4:45 PM	A mistake on our end = a few more days to save
	Sep 27, 2026 4:01 PM	Keeping their current toothbrush has a cost, too (this email)
	Sep 24, 2026 12:00 PM	Don't miss out on 30% savings
	Sep 22, 2026 12:05 PM	30% off everything. Ends 9/30
	Sep 17, 2026 7:03 PM	I have two very different brushing problems