Brushing can feel harder than expected

Preview text: You’re not doing anything wrong.

WilloTuesday, Jul 7, 2026 at 9:21 PM EasternKlaviyo
WilloBrushing can feel harder than expected
Subject
Brushing can feel harder than expected
Preview text
You’re not doing anything wrong.
From
store@willo.com
Brand
Willo
Sent
Tue Jul 7, 2026, 9:21 PM ET
Size
41 KB
Images
8
Links
8, 6 of them buttons
Subject length
38 characters

Against Willo's usual

Sent in the 9 PM hour, which holds 4% of its emails; 30% arrive in the 7 PM hour. The subject is 38 characters; its average is 39.

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Sent just before and after

Jul 15, 2026 7:00 PMThe biggest surprise wasn't cleaner teeth.
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Jul 7, 2026 9:21 PMBrushing can feel harder than expected (this email)
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