The biggest surprise wasn't cleaner teeth.

Preview text: It was what happened to our routine.

WilloWednesday, Jul 15, 2026 at 7:00 PM EasternKlaviyo
WilloThe biggest surprise wasn't cleaner teeth.
Subject
The biggest surprise wasn't cleaner teeth.
Preview text
It was what happened to our routine.
From
store@willo.com
Brand
Willo
Sent
Wed Jul 15, 2026, 7:00 PM ET
Size
40 KB
Images
12
Links
13, 6 of them buttons
Subject length
42 characters

Against Willo's usual

Sent in its busiest hour, 7 PM, which holds 29% of its emails. The subject is 42 characters; its average is 39.

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From
Willo <[email protected]>
Subject
The biggest surprise wasn't cleaner teeth.
Date
Wed, 15 Jul 2026 23:00:12 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.willo.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.willo.com s=mtd1
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  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Jul 26, 2026 4:00 PMSave an average of 30% with HSA/FSA
Jul 22, 2026 4:00 PMThe investment doesn't end with braces.
Jul 19, 2026 4:00 PMWhat if Willo isn't worth it?
Jul 15, 2026 7:00 PMThe biggest surprise wasn't cleaner teeth. (this email)
Jul 12, 2026 9:23 PMParents, you’re not doing anything wrong
Jul 9, 2026 9:22 PMMost kids don't brush their teeth effectively
Jul 7, 2026 9:21 PMBrushing can feel harder than expected

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