Most kids don't brush their teeth effectively

Preview text: That's why Willo takes a different approach

WilloThursday, Jul 9, 2026 at 9:22 PM EasternKlaviyo
WilloMost kids don't brush their teeth effectively
Subject
Most kids don't brush their teeth effectively
Preview text
That's why Willo takes a different approach
From
store@willo.com
Brand
Willo
Sent
Thu Jul 9, 2026, 9:22 PM ET
Size
38 KB
Images
8
Links
9, 5 of them buttons
Subject length
45 characters

Against Willo's usual

Sent in the 9 PM hour, which holds 4% of its emails; 29% arrive in the 7 PM hour. The subject is 45 characters; its average is 39.

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From
Willo <[email protected]>
Subject
Most kids don't brush their teeth effectively
Date
Fri, 10 Jul 2026 01:22:37 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.willo.com
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d=shared.klaviyomail.com s=def1; d=send.willo.com s=mtd1
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  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Jul 19, 2026 4:00 PMWhat if Willo isn't worth it?
Jul 15, 2026 7:00 PMThe biggest surprise wasn't cleaner teeth.
Jul 12, 2026 9:23 PMParents, you’re not doing anything wrong
Jul 9, 2026 9:22 PMMost kids don't brush their teeth effectively (this email)
Jul 7, 2026 9:21 PMBrushing can feel harder than expected
Jul 5, 2026 7:01 PMThe Sale Ends Soon. The Brushing Problem Won't.
Jul 3, 2026 11:30 AMThis Independence Day, give them a little more independence.

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