He actually called his toothbrush “amazing”

Preview text: A toothbrush they love. Brushing you can feel good about.

Willo

Sunday, Oct 18, 2026 at 4:00 PM EasternKlaviyo

WilloHe actually called his toothbrush “amazing”

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He actually called his toothbrush “amazing” - email from Willo

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Subject: He actually called his toothbrush “amazing”
Preview text: A toothbrush they love. Brushing you can feel good about.
From: store@willo.com
Brand: Willo
ESP: Klaviyo
Sent: Sun Oct 18, 2026, 4:00 PM ET
Size: 34 KB
Images: 9
Links: 9, 5 of them buttons
Subject length: 43 characters

Against Willo's usual

Sent in the 4 PM hour, which holds 16% of its emails; 29% arrive in the 7 PM hour. The subject is 43 characters; its average is 39.

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From: Willo <[email protected]>
Subject: He actually called his toothbrush “amazing”
Date: Sun, 18 Oct 2026 20:00:31 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.send.willo.com
DKIM signature: d=shared.klaviyomail.com s=def1; d=send.willo.com s=mtd1
List-Unsubscribe: Present, one-click

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from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

	Oct 25, 2026 10:07 AM	Let them eat candy. Really. 🍬
	Oct 22, 2026 7:02 PM	When the dentist is also Mom
	Oct 22, 2026 5:49 AM	Say goodbye to brushing battles 👋 Your 10% off is inside
	Oct 18, 2026 4:00 PM	He actually called his toothbrush “amazing” (this email)
	Oct 14, 2026 11:45 AM	Fernando’s mom on finding a calmer way to brush
	Oct 11, 2026 4:00 PM	How well is your kid actually brushing?
	Oct 7, 2026 11:31 AM	What happens when the novelty wears off?