What happens when the novelty wears off?
Preview text: Willo keeps working.
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- Subject
- What happens when the novelty wears off?
- Preview text
- Willo keeps working.
- From
- store@
willo.com - Brand
- Willo
- ESP
- Klaviyo
- Sent
- Wed Oct 7, 2026, 11:31 AM ET
- Size
- 34 KB
- Images
- 8
- Links
- 8, 6 of them buttons
- Subject length
- 40 characters
Against Willo's usual
Sent in the 11 AM hour, which holds 6% of its emails; 29% arrive in the 7 PM hour. The subject is 40 characters; its average is 39.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- Katie from Willo <[email protected]>
- Subject
- What happens when the novelty wears off?
- Date
- Wed, 07 Oct 2026 15:31:46 +0000
- Message-ID domain
- klaviyomail.com
- Return-Path domain
- k3.send.willo.com
- DKIM signature
- d=shared.klaviyomail.com s=def1; d=send.willo.com s=mtd1
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP
Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse
Sent just before and after
| Oct 18, 2026 4:00 PM | He actually called his toothbrush “amazing” | |
| Oct 14, 2026 11:45 AM | Fernando’s mom on finding a calmer way to brush | |
| Oct 11, 2026 4:00 PM | How well is your kid actually brushing? | |
| Oct 7, 2026 11:31 AM | What happens when the novelty wears off? (this email) | |
| Oct 4, 2026 4:00 PM | “Super cool system!” ⭐⭐⭐⭐⭐ | |
| Oct 2, 2026 11:45 AM | Zev’s mom calls it “night and day” | |
| Sep 28, 2026 4:45 PM | A mistake on our end = a few more days to save |
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How many more nights will you wonder?
Nov 2, 2026 10:02 AM
Most kids don't brush their teeth effectively
Oct 31, 2026 2:27 AM
Oct 30, 2026 5:51 AM
Oct 29, 2026 1:00 PM
Brushing can feel harder than expected
Oct 29, 2026 2:26 AM
Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Oct 7, 2026.
