They Sent It

Zev’s mom calls it “night and day”

What changed after years of struggling with toothbrushing.

WilloFriday, Oct 2, 2026 at 11:45 AM EasternKlaviyo
WilloZev’s mom calls it “night and day”
Subject
Zev’s mom calls it “night and day”
Preview text
What changed after years of struggling with toothbrushing.
From
store@willo.com
Brand
Willo
Sent
Fri Oct 2, 2026, 11:45 AM ET
Size
45 KB
Images
9
Links
9, 6 of them buttons
Subject length
34 characters

Against Willo's usual

Sent in the 11 AM hour, which holds 6% of its emails; 29% arrive in the 7 PM hour. The subject is 34 characters; its average is 39.

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From
Willo <[email protected]>
Subject
Zev’s mom calls it “night and day”
Date
Fri, 02 Oct 2026 15:45:48 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.willo.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.willo.com s=mtd1
List-Unsubscribe
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  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Oct 11, 2026 4:00 PMHow well is your kid actually brushing?
Oct 7, 2026 11:31 AMWhat happens when the novelty wears off?
Oct 4, 2026 4:00 PM“Super cool system!” ⭐⭐⭐⭐⭐
Oct 2, 2026 11:45 AMZev’s mom calls it “night and day” (this email)
Sep 28, 2026 4:45 PMA mistake on our end = a few more days to save
Sep 27, 2026 4:01 PMKeeping their current toothbrush has a cost, too
Sep 24, 2026 12:00 PMDon't miss out on 30% savings

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