“Super cool system!” ⭐⭐⭐⭐⭐

Preview text: Less fighting, less worrying, and easier brushing.

Willo

Sunday, Oct 4, 2026 at 4:00 PM EasternKlaviyo

Willo“Super cool system!” ⭐⭐⭐⭐⭐

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“Super cool system!” ⭐⭐⭐⭐⭐ - email from Willo

Subject: “Super cool system!” ⭐⭐⭐⭐⭐
Preview text: Less fighting, less worrying, and easier brushing.
From: store@willo.com
Brand: Willo
ESP: Klaviyo
Sent: Sun Oct 4, 2026, 4:00 PM ET
Size: 36 KB
Images: 8
Links: 9, 6 of them buttons
Subject length: 26 characters

Against Willo's usual

Sent in the 4 PM hour, which holds 17% of its emails; 31% arrive in the 7 PM hour. The subject is 26 characters; its average is 39.

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From: Katie from Willo <[email protected]>
Subject: “Super cool system!” ⭐⭐⭐⭐⭐
Date: Sun, 04 Oct 2026 20:00:16 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.send.willo.com
DKIM signature: d=shared.klaviyomail.com s=def1; d=send.willo.com s=mtd1
List-Unsubscribe: Present, one-click

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Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

	Oct 14, 2026 11:45 AM	Fernando’s mom on finding a calmer way to brush
	Oct 11, 2026 4:00 PM	How well is your kid actually brushing?
	Oct 7, 2026 11:31 AM	What happens when the novelty wears off?
	Oct 4, 2026 4:00 PM	“Super cool system!” ⭐⭐⭐⭐⭐ (this email)
	Oct 2, 2026 11:45 AM	Zev’s mom calls it “night and day”
	Sep 28, 2026 4:45 PM	A mistake on our end = a few more days to save
	Sep 27, 2026 4:01 PM	Keeping their current toothbrush has a cost, too