Email Engineers subject lines
74 subject lines averaging 44 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Apr 15, 2026 12:22 PM | The marketer hat versus the customer hat | 40 | I was looking at the new AirPods Max 2 recently. Trying to see if they were actually… | Apr 15, 2026 12:22 PM · 40 characters. I was looking at the new AirPods Max 2 recently. Trying to see if they were actually… | |
| Apr 14, 2026 10:19 AM | The 20% discount that did absolutely nothing | 44 | Agencies love spending the client's margin to make their own dashboards look good. They… | Apr 14, 2026 10:19 AM · 44 characters. Agencies love spending the client's margin to make their own dashboards look good. They… | |
| Apr 13, 2026 6:10 PM | The best email we sent last week didn't make much money | 55 | We wrote this campaign for a client. It went out last Saturday. Today they forwarded us… | Apr 13, 2026 6:10 PM · 55 characters. We wrote this campaign for a client. It went out last Saturday. Today they forwarded us… | |
| Apr 12, 2026 12:19 PM | The distracted buyer | 20 | I review a lot of campaigns from eight-figure ecommerce brands. A concerning amount of… | Apr 12, 2026 12:19 PM · 20 characters. I review a lot of campaigns from eight-figure ecommerce brands. A concerning amount of… | |
| Apr 11, 2026 4:21 PM | Four questions that won't leave you alone until they've made you so much cashoola your bank gets suspicious | 108 | 4 questions that have changed lifes: “What am I not saying that needs to be said?” “What… | Apr 11, 2026 4:21 PM · 108 characters. 4 questions that have changed lifes: “What am I not saying that needs to be said?” “What… | |
| Apr 9, 2026 3:41 PM | It's not your customers' fault, really | 38 | This actually happened. I'm working on some SOPs and Milo walks in, lies down under my… | Apr 9, 2026 3:41 PM · 38 characters. This actually happened. I'm working on some SOPs and Milo walks in, lies down under my… | |
| Apr 8, 2026 10:14 AM | 21 ways to sell more with Klaviyo | 33 | Email Engineers' clients have generated over $50M through Klaviyo. Here are 21… | Apr 8, 2026 10:14 AM · 33 characters. Email Engineers' clients have generated over $50M through Klaviyo. Here are 21… | |
| Apr 6, 2026 12:33 PM | Offering medicine to someone who doesn't know they're sick | 58 | I reviewed an email for a sauna brand client recently. The goal was to highlight a massive… | Apr 6, 2026 12:33 PM · 58 characters. I reviewed an email for a sauna brand client recently. The goal was to highlight a massive… | |
| Apr 5, 2026 11:21 AM | The difference between a $1,000 email and a $10,000 email is not deliverability | 80 | I was on a call with a 7-figure ecommerce founder recently. He wanted to spend the entire… | Apr 5, 2026 11:21 AM · 80 characters. I was on a call with a 7-figure ecommerce founder recently. He wanted to spend the entire… | |
| Apr 4, 2026 10:56 AM | The "clamping down" effect that can make customers far less responsive to your emails | 86 | I have a 5-month-old puppy named Milo. When he grabs something he should not have, trying… | Apr 4, 2026 10:56 AM · 86 characters. I have a 5-month-old puppy named Milo. When he grabs something he should not have, trying… | |
| Apr 3, 2026 9:46 AM | Gemini sentenced this guy's store | 33 | I just read a thread about a Shopify store owner who discovered what Gemini tells… | Apr 3, 2026 9:46 AM · 33 characters. I just read a thread about a Shopify store owner who discovered what Gemini tells… | |
| Apr 2, 2026 10:41 AM | Why we don't send product emails | 32 | A low-converting email makes the product the main character. It focuses on the engineering… | Apr 2, 2026 10:41 AM · 32 characters. A low-converting email makes the product the main character. It focuses on the engineering… | |
| Apr 1, 2026 3:29 PM | Good marketing isn't creative | 29 | Good advertising isn't creative. The most famous ad in history (Ogilvy's Rolls-Royce ad)… | Apr 1, 2026 3:29 PM · 29 characters. Good advertising isn't creative. The most famous ad in history (Ogilvy's Rolls-Royce ad)… | |
| Mar 31, 2026 11:08 AM | Your Klaviyo looks fine and that's the problem | 46 | Last week I audited a brand doing $11M/year. Their email was "working". And so I sat there… | Mar 31, 2026 11:08 AM · 46 characters. Last week I audited a brand doing $11M/year. Their email was "working". And so I sat there… | |
| Mar 29, 2026 10:55 AM | The boring way to make email predictable | 40 | The average Email Engineers' managed brand brings in $340,121 with Klaviyo per month, as… | Mar 29, 2026 10:55 AM · 40 characters. The average Email Engineers' managed brand brings in $340,121 with Klaviyo per month, as… | |
| Mar 27, 2026 9:09 AM | What would Ogilvy do with your Klaviyo account? | 47 | If David Ogilvy walked into your office and you handed him your Klaviyo login, he would… | Mar 27, 2026 9:09 AM · 47 characters. If David Ogilvy walked into your office and you handed him your Klaviyo login, he would… | |
| Mar 26, 2026 11:09 AM | Your Instagram ads would never | 30 | The last ad or reel your brand posted on Instagram had a hook in the first second… | Mar 26, 2026 11:09 AM · 30 characters. The last ad or reel your brand posted on Instagram had a hook in the first second… | |
| Mar 25, 2026 10:51 AM | How empathetic emails kills sales | 33 | I was reviewing email copy for a client this morning. The product was a lightweight… | Mar 25, 2026 10:51 AM · 33 characters. I was reviewing email copy for a client this morning. The product was a lightweight… | |
| Mar 24, 2026 11:08 AM | Describing a pain vs. describing their pain | 43 | Why most "pain agitation" copy doesn't work | Mar 24, 2026 11:08 AM · 43 characters. Why most "pain agitation" copy doesn't work | |
| Mar 23, 2026 9:15 AM | Are you subsidizing weak emails with your profit margin? | 56 | Some eCom brands pay Meta or Google for a click. Then they pay the customer to buy (giving… | Mar 23, 2026 9:15 AM · 56 characters. Some eCom brands pay Meta or Google for a click. Then they pay the customer to buy (giving… | |
| Mar 22, 2026 10:08 AM | The minimum effective email dose | 32 | There are brands that spend $100K a month on ads to acquire customers. Then they send one… | Mar 22, 2026 10:08 AM · 32 characters. There are brands that spend $100K a month on ads to acquire customers. Then they send one… | |
| Mar 20, 2026 1:42 PM | Winning email strategy for retailer ecom stores | 47 | This is a winning email strategy for retailer ecom stores. Stores that carry other brands… | Mar 20, 2026 1:42 PM · 47 characters. This is a winning email strategy for retailer ecom stores. Stores that carry other brands… | |
| Mar 18, 2026 3:50 PM | I was wrong | 11 | 12 days ago I made a prediction. I said a specific email for a small skincare client with… | Mar 18, 2026 3:50 PM · 11 characters. 12 days ago I made a prediction. I said a specific email for a small skincare client with… | |
| Mar 16, 2026 11:05 AM | My $1,900 Oscars prediction | 27 | Ten days ago I made a public prediction. I posted a screenshot on X of an email draft for… | Mar 16, 2026 11:05 AM · 27 characters. Ten days ago I made a public prediction. I posted a screenshot on X of an email draft for… |
Based on 74 emails received from Mar 16 to Oct 11, 2026. Times in US Eastern. How we collect