Email Engineers subject lines
74 subject lines averaging 44 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Oct 11, 2026 9:11 AM | Big list energy and glue-eating emails are not a good combo | 59 | Copywriting is fascinating. You just have to arrange the right words in the right order… | Oct 11, 2026 9:11 AM · 59 characters. Copywriting is fascinating. You just have to arrange the right words in the right order… | |
| Jun 17, 2026 10:25 AM | Teresamaxxing for focus and overall life enjoyment | 50 | I've been Teresamaxxing recently. Let me explain. There's a chinese restaurant nearby that… | Jun 17, 2026 10:25 AM · 50 characters. I've been Teresamaxxing recently. Let me explain. There's a chinese restaurant nearby that… | |
| Jun 16, 2026 9:27 AM | Winning klaviyo clients from lazy agencies | 42 | Last night I got an unexpected Slack DM. A 3-minute voice note. I never listen to audios… | Jun 16, 2026 9:27 AM · 42 characters. Last night I got an unexpected Slack DM. A 3-minute voice note. I never listen to audios… | |
| Jun 15, 2026 1:46 PM | Cart emails vs. email marketing | 31 | Say you get 100,000 new site visitors a month. 10% sign up to email and now you have… | Jun 15, 2026 1:46 PM · 31 characters. Say you get 100,000 new site visitors a month. 10% sign up to email and now you have… | |
| Jun 14, 2026 10:35 AM | Why we don't copy AG1 emails | 28 | AG1 is playing a completely different email game than us mere mortals. A brand at… | Jun 14, 2026 10:35 AM · 28 characters. AG1 is playing a completely different email game than us mere mortals. A brand at… | |
| Jun 13, 2026 12:23 PM | New offer for Octopus Operators | 31 | The Octopus Operator. Mostly seen in the deep seas of ecommerce, where the water is cold… | Jun 13, 2026 12:23 PM · 31 characters. The Octopus Operator. Mostly seen in the deep seas of ecommerce, where the water is cold… | |
| Jun 11, 2026 10:50 AM | 3 ways to increase welcome flow sales by 3.8x | 45 | | Jun 11, 2026 10:50 AM · 45 characters. | |
| Jun 10, 2026 9:41 AM | I think about you in the shower | 31 | | Jun 10, 2026 9:41 AM · 31 characters. | |
| Jun 9, 2026 8:45 AM | Don't educate when you can do this instead | 42 | Dan Brown is worth $160M. He wrote The Davinci Code. Walter Isaacson is worth $3M. He… | Jun 9, 2026 8:45 AM · 42 characters. Dan Brown is worth $160M. He wrote The Davinci Code. Walter Isaacson is worth $3M. He… | |
| Jun 8, 2026 9:13 AM | The hardest (but also the most profitable) kind of emails to write for ecom brands | 83 | There are levels to email marketing. The lowest level: Emails that work only on… | Jun 8, 2026 9:13 AM · 83 characters. There are levels to email marketing. The lowest level: Emails that work only on… | |
| Jun 7, 2026 11:20 AM | The only type of person that reads long emails | 46 | The Klaviyo Lemon 🍋. Some squeeze it with baby hands and get a couple sad drops. Others… | Jun 7, 2026 11:20 AM · 46 characters. The Klaviyo Lemon 🍋. Some squeeze it with baby hands and get a couple sad drops. Others… | |
| Jun 6, 2026 11:19 AM | Reframing your prefrontal cortex for mad cash | 45 | Been reading some from the late Scott Adams recently. His thing was all about reframes. In… | Jun 6, 2026 11:19 AM · 45 characters. Been reading some from the late Scott Adams recently. His thing was all about reframes. In… | |
| Jun 5, 2026 2:54 PM | The exact kind of email copywriting required to sell to people who are apathetic, indifferent, and have brain-rotted attention spans | 133 | This is literally how consumers shop in 2026: Someone sees and clicks an ad. Lands on the… | Jun 5, 2026 2:54 PM · 133 characters. This is literally how consumers shop in 2026: Someone sees and clicks an ad. Lands on the… | |
| Jun 4, 2026 11:00 AM | The Builder's Reflex | 20 | I was the kind of kid who built things. I'd sit with LEGO for hours. Then K'nex, which was… | Jun 4, 2026 11:00 AM · 20 characters. I was the kind of kid who built things. I'd sit with LEGO for hours. Then K'nex, which was… | |
| Jun 3, 2026 11:00 AM | A confession that makes me sound stupid | 39 | Here's a confession that might make me sound stupid: I say "not a fit" to 8 out of 10… | Jun 3, 2026 11:00 AM · 39 characters. Here's a confession that might make me sound stupid: I say "not a fit" to 8 out of 10… | |
| Jun 2, 2026 11:02 AM | The lore behind the emails that print money | 43 | Most brands have a voice for their designed emails Almost none have one for text/Yapper… | Jun 2, 2026 11:02 AM · 43 characters. Most brands have a voice for their designed emails Almost none have one for text/Yapper… | |
| Jun 1, 2026 11:02 AM | How to hire an email agency | 27 | Here's a tale as old as Times New Roman. A founder or CMO decided they're finally at the… | Jun 1, 2026 11:02 AM · 27 characters. Here's a tale as old as Times New Roman. A founder or CMO decided they're finally at the… | |
| May 31, 2026 11:34 AM | We made plumbers read 800 words | 31 | For fun & profit | May 31, 2026 11:34 AM · 31 characters. For fun & profit | |
| May 30, 2026 12:59 PM | He paid me $5k for this Klaviyo "secret" | 40 | Here's for free | May 30, 2026 12:59 PM · 40 characters. Here's for free | |
| May 28, 2026 11:06 AM | Meet Itchy Ian | 14 | Meet Itchy Ian. Itchy Ian runs a brand. He sells supplements. Or maybe wallets. Or serum… | May 28, 2026 11:06 AM · 14 characters. Meet Itchy Ian. Itchy Ian runs a brand. He sells supplements. Or maybe wallets. Or serum… | |
| May 27, 2026 11:51 AM | One of the best emails we've ever written never sold the product | 64 | Your next ten emails don't have to mention your product at all. I know how that sounds… | May 27, 2026 11:51 AM · 64 characters. Your next ten emails don't have to mention your product at all. I know how that sounds… | |
| May 25, 2026 11:50 AM | Read if you're considering a Klaviyo agency | 43 | Heads up: this one's only useful if you're considering handing your Klaviyo off to… | May 25, 2026 11:50 AM · 43 characters. Heads up: this one's only useful if you're considering handing your Klaviyo off to… | |
| May 24, 2026 11:53 AM | Your email list is worth six figures | 36 | Every day you don't email is a day a competitor can, and will. Quick story: A guy I know… | May 24, 2026 11:53 AM · 36 characters. Every day you don't email is a day a competitor can, and will. Quick story: A guy I know… | |
| May 23, 2026 12:52 PM | The simplest way to extract all the revenue from Klaviyo | 56 | There's money to be made by complicating things that are not. Here's how to extract as… | May 23, 2026 12:52 PM · 56 characters. There's money to be made by complicating things that are not. Here's how to extract as… | |
| May 22, 2026 10:06 AM | I paid $50k for this copywriting lesson | 39 | Writing this from the most sumptuous hotel in Punta Cana. Yesterday I bought one of their… | May 22, 2026 10:06 AM · 39 characters. Writing this from the most sumptuous hotel in Punta Cana. Yesterday I bought one of their… | |
| May 20, 2026 10:57 AM | Marketing is not rational | 25 | I've seen overly-logical founders and CMOs (often the engineer type like myself) fudge… | May 20, 2026 10:57 AM · 25 characters. I've seen overly-logical founders and CMOs (often the engineer type like myself) fudge… | |
| May 16, 2026 11:06 AM | Why you could email more and sell more | 38 | An 8-figure brand CMO told me last week he was scared to email his list twice a week. I… | May 16, 2026 11:06 AM · 38 characters. An 8-figure brand CMO told me last week he was scared to email his list twice a week. I… | |
| May 15, 2026 11:14 AM | Extract more revenue from the list you already have | 51 | Let me share one of the simplest tactics you can steal today to extract a lot more revenue… | May 15, 2026 11:14 AM · 51 characters. Let me share one of the simplest tactics you can steal today to extract a lot more revenue… | |
| May 13, 2026 6:16 PM | New service: we'll make sure your flows sell | 44 | If you've been looking to revamp your Klaviyo email flows for some time... I'm happy to… | May 13, 2026 6:16 PM · 44 characters. If you've been looking to revamp your Klaviyo email flows for some time... I'm happy to… | |
| May 11, 2026 12:30 PM | Signpost Emails vs. Conviction Emails | 37 | There's an email in my inbox right now from a brand I almost bought from last week… | May 11, 2026 12:30 PM · 37 characters. There's an email in my inbox right now from a brand I almost bought from last week… | |
| May 10, 2026 7:32 PM | A drill mom will love 😍 | 24 | Fascinating: How many brands are pretending their product is a Mother's Day gift. Protein… | May 10, 2026 7:32 PM · 24 characters. Fascinating: How many brands are pretending their product is a Mother's Day gift. Protein… | |
| May 9, 2026 12:58 PM | You can lead a buyer to the page, but you can't make them click buy | 67 | Most of the people on your list have already seen your product page. Some have seen it ten… | May 9, 2026 12:58 PM · 67 characters. Most of the people on your list have already seen your product page. Some have seen it ten… | |
| May 8, 2026 9:53 AM | You can have it all, just not at once | 37 | A side effect of getting the Klaviyo logo burned into my retina: I stopped trusting any… | May 8, 2026 9:53 AM · 37 characters. A side effect of getting the Klaviyo logo burned into my retina: I stopped trusting any… | |
| May 7, 2026 10:17 AM | 5 types of Klaviyo users (only 1 should be on Klaviyo) | 54 | I've spent the last few years staring at other people's Klaviyo accounts. The cuck chair… | May 7, 2026 10:17 AM · 54 characters. I've spent the last few years staring at other people's Klaviyo accounts. The cuck chair… | |
| May 5, 2026 9:45 AM | Email is still king | 19 | If you spend 2-3 hours arranging some words and some pixels in the right order, send it to… | May 5, 2026 9:45 AM · 19 characters. If you spend 2-3 hours arranging some words and some pixels in the right order, send it to… | |
| May 4, 2026 10:43 AM | Give me asymmetry or give me death | 34 | Find asymmetries. Profit from them. That's how you dominate in eCom. What has a small… | May 4, 2026 10:43 AM · 34 characters. Find asymmetries. Profit from them. That's how you dominate in eCom. What has a small… | |
| May 3, 2026 11:20 AM | The one Klaviyo metric that matters | 35 | Two weeks ago a client Slacked me at midnight panicking that our click rate had dropped… | May 3, 2026 11:20 AM · 35 characters. Two weeks ago a client Slacked me at midnight panicking that our click rate had dropped… | |
| May 1, 2026 12:32 PM | Sell more with browse abandonment flows | 39 | The browse abandonment flow can either be a money machine or a noise machine. This one… | May 1, 2026 12:32 PM · 39 characters. The browse abandonment flow can either be a money machine or a noise machine. This one… | |
| Apr 30, 2026 4:42 PM | How to make Klaviyo revenue more consistent | 43 | A reader wrote in last week: "Some of my campaigns do $8,000. Others do $800. Why is it so… | Apr 30, 2026 4:42 PM · 43 characters. A reader wrote in last week: "Some of my campaigns do $8,000. Others do $800. Why is it so… | |
| Apr 29, 2026 5:50 PM | A message to brands looking for an email agency | 47 | If you have decided to hire a new email marketing agency, let me suggest a simple way to… | Apr 29, 2026 5:50 PM · 47 characters. If you have decided to hire a new email marketing agency, let me suggest a simple way to… | |
| Apr 28, 2026 12:47 PM | How to weaponize Klaviyo with text-based emails | 47 | Here's why brands using text-based emails can generate 50-100% more revenue from their… | Apr 28, 2026 12:47 PM · 47 characters. Here's why brands using text-based emails can generate 50-100% more revenue from their… | |
| Apr 27, 2026 2:10 PM | Matias' Code | 12 | There are some rules we never violate in email marketing. I think of them as a Code. If… | Apr 27, 2026 2:10 PM · 12 characters. There are some rules we never violate in email marketing. I think of them as a Code. If… | |
| Apr 26, 2026 12:05 PM | Education is the laziest form of value | 38 | Get the potato out | Apr 26, 2026 12:05 PM · 38 characters. Get the potato out | |
| Apr 25, 2026 1:47 PM | The case against AI in eCommerce | 32 | Someone surveyed 300 store owners, doing ~$3.5B in combined revenue. 72% had adopted AI… | Apr 25, 2026 1:47 PM · 32 characters. Someone surveyed 300 store owners, doing ~$3.5B in combined revenue. 72% had adopted AI… | |
| Apr 24, 2026 9:28 AM | On this fine Friday, your best customer just purchased from a competitor | 73 | Right now, while you're reading this, a customer who was about to buy from you is buying… | Apr 24, 2026 9:28 AM · 73 characters. Right now, while you're reading this, a customer who was about to buy from you is buying… | |
| Apr 21, 2026 2:48 PM | $50 creativity sessions with side benefits | 42 | In about 20 minutes I'm getting a jaw massage. Turns out I grind, even in my sleep. Been… | Apr 21, 2026 2:48 PM · 42 characters. In about 20 minutes I'm getting a jaw massage. Turns out I grind, even in my sleep. Been… | |
| Apr 20, 2026 11:29 AM | The “Inventor’s Curse” that traps businesses with legitimately great products into writing marketing that gets ignored | 120 | Did a Klaviyo audit last week. This brand is doing around $8M. They have a genuinely great… | Apr 20, 2026 11:29 AM · 120 characters. Did a Klaviyo audit last week. This brand is doing around $8M. They have a genuinely great… | |
| Apr 19, 2026 11:46 AM | Meta Andromeda email marketing | 30 | Reader asks: "...if we tripled our email volume, wouldn't we also triple our email… | Apr 19, 2026 11:46 AM · 30 characters. Reader asks: "...if we tripled our email volume, wouldn't we also triple our email… | |
| Apr 17, 2026 9:45 AM | Angry reply guy proves my point | 31 | Yesterday I sent an email about why email marketing is stuck in 2016. Somewhere in a… | Apr 17, 2026 9:45 AM · 31 characters. Yesterday I sent an email about why email marketing is stuck in 2016. Somewhere in a… | |
| Apr 16, 2026 10:15 AM | Why educational emails don't work they way they used to, and what to send instead | 82 | It's become evident email doesn't way the way it used to. Here's why: In 2012, Instagram… | Apr 16, 2026 10:15 AM · 82 characters. It's become evident email doesn't way the way it used to. Here's why: In 2012, Instagram… |
Based on 74 emails received from Mar 16 to Oct 11, 2026. Times in US Eastern. How we collect