They Sent It

Last call: 30-70% OFF

ExpressMonday, May 20, 2024 at 7:56 PM EasternMailchimp
ExpressLast call: 30-70% OFF
Subject
Last call: 30-70% OFF
From
express@b.express.com
Brand
Express
Sent
Mon May 20, 2024, 7:56 PM ET
Size
145 KB
Images
43
Links
62, 1 of them buttons
Subject length
21 characters

Against Express's usual

Sent in the 7 PM hour, which holds 3% of its emails; 29% arrive in the 11 AM hour. The subject is 21 characters; its average is 44.

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Sent just before and after

May 21, 2024 8:09 PM📢 Attention: 40-70% OFF EVERYTHING starts @ midnight
May 21, 2024 4:19 PMLAST CALL (❗️) to claim your Mystery Deal
May 21, 2024 11:13 AMTODAY. ONLY. Reveal your Mystery Deal 👀
May 20, 2024 7:56 PMLast call: 30-70% OFF (this email)
May 20, 2024 3:08 PM30-70% off ends today | Look cool all summer
May 20, 2024 11:15 AMPsst, the sitewide sale ends soon
May 19, 2024 8:04 PMExtra 70% OFF ends @ midnight online, so go go gooooo

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