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AirShape™ just launched in your favourite colour

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First ThingWednesday, Sep 23, 2026 at 6:04 AM EasternKlaviyo
First ThingAirShape™ just launched in your favourite colour
Subject
AirShape™ just launched in your favourite colour
Preview text
Shop New Arrivals
From
hello@firstthing.com.au
Sent
Wed Sep 23, 2026, 6:04 AM ET
Size
78 KB
Images
13
Links
23, 11 of them buttons
Subject length
49 characters

Against First Thing's usual

Sent in its busiest hour, 6 AM, which holds 18% of its emails. The subject is 49 characters; its average is 28.

Email headers

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From
First Thing <[email protected]>
Subject
AirShape™ just launched in your favourite colour
Date
Wed, 23 Sep 2026 10:04:03 +0000 (UTC)
Message-ID domain
geopod-ismtpd-72
Return-Path domain
send.firstthing.com.au
DKIM signature
d=firstthing.com.au s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-mwr8p with SMTP
  2. from (unnamed) by geopod-ismtpd-72 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Oct 1, 2026 5:04 AMDo anything in your Strapless Bra
Sep 30, 2026 5:04 AMSeptember at First Thing
Sep 26, 2026 8:05 PMThe Spring Restock is here
Sep 23, 2026 6:04 AMAirShape™ just launched in your favourite colour (this email)
Sep 20, 2026 12:04 AMSaw you peeking 👀
Sep 19, 2026 8:03 PMThe Spring Styling Edit
Sep 16, 2026 6:04 AMThe Strapless Bra behind the hype

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