September at First Thing

Preview text: A month behind the scenes, plus a first look at what’s coming

First ThingWednesday, Sep 30, 2026 at 5:04 AM EasternKlaviyo
First ThingSeptember at First Thing
Subject
September at First Thing
Preview text
A month behind the scenes, plus a first look at what’s coming
From
hello@firstthing.com.au
Sent
Wed Sep 30, 2026, 5:04 AM ET
Size
78 KB
Images
14
Links
22, 7 of them buttons
Subject length
24 characters

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Sent in the 5 AM hour, which holds 14% of its emails; 19% arrive in the 6 AM hour. The subject is 24 characters; its average is 28.

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From
First Thing <[email protected]>
Subject
September at First Thing
Date
Wed, 30 Sep 2026 09:04:05 +0000 (UTC)
Message-ID domain
geopod-ismtpd-110
Return-Path domain
send.firstthing.com.au
DKIM signature
d=firstthing.com.au s=kl2
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  2. from (unnamed) by geopod-ismtpd-110 with HTTP

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Sent just before and after

Oct 4, 2026 9:52 PMSaw you peeking 👀
Oct 4, 2026 5:03 PMThe bra we can't keep in stock
Oct 1, 2026 5:04 AMDo anything in your Strapless Bra
Sep 30, 2026 5:04 AMSeptember at First Thing (this email)
Sep 26, 2026 8:05 PMThe Spring Restock is here
Sep 23, 2026 6:04 AMAirShape™ just launched in your favourite colour
Sep 20, 2026 12:04 AMSaw you peeking 👀

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