They Sent It

Do anything in your Strapless Bra

Our new campaign is here

First ThingThursday, Oct 1, 2026 at 5:04 AM EasternKlaviyo
First ThingDo anything in your Strapless Bra
Subject
Do anything in your Strapless Bra
Preview text
Our new campaign is here
From
hello@firstthing.com.au
Sent
Thu Oct 1, 2026, 5:04 AM ET
Size
78 KB
Images
8
Links
25, 3 of them buttons
Subject length
33 characters

Against First Thing's usual

Sent in the 5 AM hour, which holds 14% of its emails; 19% arrive in the 6 AM hour. The subject is 33 characters; its average is 28.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
First Thing <[email protected]>
Subject
Do anything in your Strapless Bra
Date
Thu, 01 Oct 2026 09:04:06 +0000 (UTC)
Message-ID domain
geopod-ismtpd-96
Return-Path domain
send.firstthing.com.au
DKIM signature
d=firstthing.com.au s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-ckctt with SMTP
  2. from (unnamed) by geopod-ismtpd-96 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Oct 7, 2026 5:03 AMWe brought a trampoline to Centennial Park
Oct 4, 2026 9:52 PMSaw you peeking 👀
Oct 4, 2026 5:03 PMThe bra we can't keep in stock
Oct 1, 2026 5:04 AMDo anything in your Strapless Bra (this email)
Sep 30, 2026 5:04 AMSeptember at First Thing
Sep 26, 2026 8:05 PMThe Spring Restock is here
Sep 23, 2026 6:04 AMAirShape™ just launched in your favourite colour

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