They Sent It

The Spring Restock is here

Bundle your favourite bras and undies and save

First ThingSaturday, Sep 26, 2026 at 8:05 PM EasternKlaviyo
First ThingThe Spring Restock is here
Subject
The Spring Restock is here
Preview text
Bundle your favourite bras and undies and save
From
hello@firstthing.com.au
Sent
Sat Sep 26, 2026, 8:05 PM ET
Size
77 KB
Images
12
Links
22, 9 of them buttons
Subject length
26 characters

Against First Thing's usual

Sent in the 8 PM hour, which holds 14% of its emails; 19% arrive in the 6 AM hour. The subject is 26 characters; its average is 28.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
First Thing <[email protected]>
Subject
The Spring Restock is here
Date
Sun, 27 Sep 2026 00:05:06 +0000 (UTC)
Message-ID domain
geopod-ismtpd-64
Return-Path domain
send.firstthing.com.au
DKIM signature
d=firstthing.com.au s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-hclln with SMTP
  2. from (unnamed) by geopod-ismtpd-64 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Oct 4, 2026 5:03 PMThe bra we can't keep in stock
Oct 1, 2026 5:04 AMDo anything in your Strapless Bra
Sep 30, 2026 5:04 AMSeptember at First Thing
Sep 26, 2026 8:05 PMThe Spring Restock is here (this email)
Sep 23, 2026 6:04 AMAirShape™ just launched in your favourite colour
Sep 20, 2026 12:04 AMSaw you peeking 👀
Sep 19, 2026 8:03 PMThe Spring Styling Edit

More from First Thing

All First Thing emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 41,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.