They Sent It

Wanna play? This sale says YES!

20% off everything, no code needed

SmolTuesday, Sep 1, 2026 at 12:03 PM EasternKlaviyo
SmolWanna play? This sale says YES!
Subject
Wanna play? This sale says YES!
Preview text
20% off everything, no code needed
From
hello@playsmol.com
Brand
Smol
Sent
Tue Sep 1, 2026, 12:03 PM ET
Size
43 KB
Images
14
Links
11, 1 of them buttons
Subject length
31 characters

Against Smol's usual

Sent in its busiest hour, 12 PM, which holds 42% of its emails. The subject is 31 characters; its average is 30.

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Subject
Wanna play? This sale says YES!
Date
Tue, 01 Sep 2026 16:03:38 +0000 (UTC)
Message-ID domain
geopod-ismtpd-3
Return-Path domain
send.playsmol.com
DKIM signature
d=playsmol.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-pwdxs with SMTP
  2. from (unnamed) by geopod-ismtpd-3 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Sep 16, 2026 1:05 PMThey're baaaack! 🎉
Sep 6, 2026 12:08 PM20% off Smol favorites ends tomorrow 🌟
Sep 3, 2026 5:22 PMOkay, you have favorites 👀
Sep 1, 2026 12:03 PMWanna play? This sale says YES! (this email)
Aug 30, 2026 12:07 PMYour new parenting sidekick 🌟
Aug 23, 2026 2:00 PMWe added $10 to your welcome offer 🎉
Aug 19, 2026 2:25 PMConsider this your sign to make the memory ✨

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