A better time to start doesn’t come often

Preview text: Make brushing easier and give back before April ends

WilloTuesday, Apr 28, 2026 at 7:45 PM EasternKlaviyo
WilloA better time to start doesn’t come often
Subject
A better time to start doesn’t come often
Preview text
Make brushing easier and give back before April ends
From
store@willo.com
Brand
Willo
Sent
Tue Apr 28, 2026, 7:45 PM ET
Size
43 KB
Images
8
Links
10, 6 of them buttons
Subject length
43 characters

Against Willo's usual

Sent in its busiest hour, 7 PM, which holds 30% of its emails. The subject is 43 characters; its average is 39.

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Sent just before and after

May 10, 2026 8:00 AMHappy Mother’s Day. This one’s for you
May 7, 2026 7:01 PMIf brushing feels like a struggle, it’s not just your house
May 1, 2026 7:01 PMOur Mother’s Day offer just dropped
Apr 28, 2026 7:45 PMA better time to start doesn’t come often (this email)
Apr 26, 2026 6:47 PMParents, you’re not doing anything wrong
Apr 21, 2026 6:49 PMBrushing can feel harder than expected
Apr 19, 2026 7:26 PMThis is what brushing looks like now

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